Boycott Hyundai is trending as Indians are angry over company posts for freedom in Indian Kashmir

The Indian Twitterati called for a boycott of Hyundai after the company tweeted in support of Kashmiri ‘brothers’ and their’struggle for freedom.’ The tweet, which has since been removed, was sent from Hyundai Pakistan’s official Twitter account.

 

Cars Sold by Hyundai Motors in 2021

India – 505,000
Pakistan – 8000

Yet @Hyundai_Global chose to needle India via its Pakistani Handle. Either they are very stupid and lack business sense or they have hired a very incompetent PR team which led to #BoycottHyundai disaster pic.twitter.com/jProIRNqYi

— Rishi Bagree (@rishibagree) February 6, 2022

https://twitter.com/SinceTheFreedom/status/1490266347934154754

#BoycottHyundai, True Indians must show them the power of their wallets. #BoycottHyundai pic.twitter.com/4etGUbI9NX

— BHARAT KUMAR (@BHARATK67053857) February 6, 2022

“Let us remember the sacrifices of our Kashmiri brothers and stand in solidarity as they continue their struggle for freedom,” the contentious tweet stated. The hashtag #KashmirSolidarityDay was also used in the message.

Indian netizens were outraged by the company’s choice to demonstrate support with Kashmiris, and sought a boycott of the company. On Twitter, the hashtag #BoycottHyundai quickly became a top trend.

Kashmir has long been a contentious topic between India and Pakistan, with both countries fighting wars over it. In August 2019, India abolished Jammu and Kashmir’s statehood status after the Indian government, led by BJP Prime Minister Narendra Modi, announced the repeal of Article 370, which granted unique powers to the indigenous population, primarily Muslims.