Recently, Google has been experimenting with new ways to enhance the shopping experience of its users with the help of Gemini and Search. In May 2026, the company introduced Universal Cart, an intelligent shopping cart and a new hub for shopping on Google.
According to a report by TechCrunch, Google has started testing buying from Walmart-owned Flipkart directly through Gemini and AI Mode in India. The report reveals that users in the test have seen a “Buy” button on selected Flipkart product listings that appear in Gemini and Google’s AI Mode.
On clicking the button, it takes them directly to a Flipkart checkout flow without leaving the AI interface. People familiar with the matter have shared that the early test is limited to some users and a small selection of products that includes smartphones, electronics, and mobile accessories. Meanwhile, some users have mentioned that they see regular product listings from Flipkart in Gemini and AI Mode, but there is no direct buying option available.
According to the publication, listings from rivals including Amazon appeared alongside Flipkart products but did not offer the option to purchase directly through the AI interface. When Flipkart was asked about this experiment, Google’s spokesperson said that the company regularly runs experiments and has no further details to share.
Reportedly, Google is planning to roll out this experience more broadly later in October in India, though nothing is officially confirmed.
In related news, at the beginning of this month, Google revealed it is already partnering with merchants like Flipkart to offer an agentic shopping experience to Indian buyers and help brands grow sales.
