Ola Electric has announced it will expand its retail presence to around 4,000 outlets on December 25, adding over 3,200 new stores to its current network. The Bengaluru-based company’s expansion will cover metropolitan areas, Tier-2, and Tier-3 towns across India.
“On 25th Dec we’re opening 4000 @OlaElectric stores and enabling every Indian to join the EV revolution! To mark this moment, we’re bringing a special edition Sone ka Scooter. S1 Pro Sona, 24k gold. Visit any Ola Store on 25th and you can win the Ola S1 Pro Sona! Many to be won!” CEO Bhavish Aggarwal announced on X (formerly Twitter).
The S1 Pro Sona edition features a dual-tone design combining gold and white, complemented by dark beige Napa leather seating with gold-thread stitching and gold-finished badging. The special edition also includes exclusive features such as a gold-themed user interface in the Ola app, a golden-themed dashboard display, and custom chimes for various scooter actions.
On 25th Dec we’re opening 4000 @OlaElectric stores and enabling every Indian to join the EV revolution!
To mark this moment, we’re bringing a special edition Sone ka Scooter. S1 Pro Sona, 24k gold.
Visit any Ola Store on 25th and you can win the Ola S1 Pro Sona! Many to be won! pic.twitter.com/nmJrl98dQQ— Bhavish Aggarwal (@bhash) December 21, 2024
The expansion, marketed under the #SavingsWalaScooter campaign, includes co-located service facilities at each outlet for sales and after-sales support.
Ola Electric has recently added the Gig and S1 Z scooter ranges to its lineup, with entry prices starting at Rs 39,999. These models target different market segments across rural, semi-urban, and urban areas. The company’s current portfolio includes the S1 series, with a Roadster range planned for future release.
Customers visiting Ola stores on December 25 will have an opportunity to win the S1 Pro Sona edition. While multiple units will be available as prizes, the company has not revealed the retail price or specifications of this special edition model.
The company states its direct-to-consumer (D2C) model aims to address EV adoption barriers and provide an alternative to internal combustion engine (ICE) vehicles’ ownership costs.
