The telecom company Vodafone Idea has launched Vi Intelligence. It is a comprehensive initiative aimed at driving artificial intelligence-led transformation across its internal operations, as well as for consumer and enterprise clients across diverse industries.
Vi Intelligence
At the core of this initiative is the Vi Intelligence Lab, established in collaboration with PwC India. The facility is designed to function as an innovation engine dedicated to developing, incubating and deploying enterprise-grade AI solutions.
Commenting on the launch, Jagbir Singh, CTO, Vi, said: “Telecom has long played a critical role in connecting people, businesses and devices, but the future belongs to intelligence. Through Vi Intelligence Lab, we are bringing together global AI expertise, strategic partnerships and our digital infrastructure to help unlock the full potential of AI. From enhancing customer engagement and service experiences to reimagining cross functional processes, Vi Intelligence Lab will support organisations in adopting AI in practical and scalable ways. Vi Intelligence Lab is our commitment to building future ready capabilities that will help drive innovation across the enterprise ecosystem.”
To support this effort, PwC India will establish a dedicated Centre of Excellence (CoE) team co-located with Vi in Mumbai. The lab is structured to serve as an innovation bridge connecting international AI leaders, emerging startups, academic and research ecosystems, and enterprise clients to address complex, real-world business challenges.
Three primary pillars for Vi Intelligence Lab’s solution development:
- Agentic AI: Developing autonomous systems capable of executing complex, multi-step workflows.
- Assistive AI: Enhancing human productivity and decision-making across enterprise operations.
- Sovereign & Responsible AI: Ensuring compliance with data localisation, ethical standards, and robust security protocols.
All use cases developed at the lab will be evaluated under Vi’s proprietary Responsible AI framework, GRACIE, to enforce ethical data usage, secure intellectual property, and ensure regulatory alignment throughout the AI lifecycle.
The Vi Intelligence Lab will execute its objectives through several structured programmes:
- Incubation projects: Focused on building and testing targeted solutions for industry-specific operational hurdles.
- Proprietary Technology Development: Creating custom AI models and technical assets to support enterprise modernisation.
- Vi AI Open Hackathons & Challenges: Engaging global AI startup hubs and developer ecosystems to source innovative concepts
- Transformative AI Factory: A streamlined pipeline engineered to advance verified concepts from pilot stages into full enterprise deployment.
- Workforce Capability Building: Training and Skilling modules designed to prepare enterprise personnel for broader AI adoption.
This initiative seeks to help organisations transition from conventional rule-based automation to adaptive, intelligent business processes.
