Nothing India Instagram Account Seemingly Shows RCB Fan Image; Brand Says ‘This Is Not Us’
Nothing, the London-based consumer technology brand, seems to have had its Indian Instagram account updated with an image of an RCB fan, and the same person has also appeared on the brand’s Instagram profile and story section. Following this, many users have started sharing different speculations regarding the recent activity.
Read more about it below.
Nothing India Instagram Account Shows RCB Fan Image, Brand Says It Is Looking Into the Situation
For those who don’t know, Royal Challengers Bengaluru, also known as RCB and formerly called Royal Challengers Bangalore, is a professional Twenty20 cricket team based in Bengaluru, Karnataka, and it competes in the Indian Premier League. Nothing is also associated with Royal Challengers Bengaluru, and the brand has been announced as RCB’s title sponsor for the 2026 season.
Speaking more, some users have suggested that Nothing India’s Instagram account may have been hacked by someone who is possibly an RCB fan. However, a few others are also claiming that this could be a marketing gimmick, mainly because of Nothing’s existing association with Royal Challengers Bengaluru. As of now, there is no proper confirmation available regarding what exactly has happened.
The person whose image appears to have been added to Nothing India’s Instagram profile and story section is Sugumar, who is known as a sports enthusiast and identifies himself as a “Superfan” of Virat Kohli, the Indian Cricket Team, and Royal Challengers Bengaluru. His appearance on the brand’s Instagram profile has further raised questions among users, with many wondering whether this is an unauthorized activity or a planned campaign.
Adding to this, the bio section of the Nothing India Instagram account also reportedly states “New Account Owner”, further indicating that the recent activity may not have been done by the brand itself. However, since Nothing India has not yet shared a detailed clarification regarding the matter, it would be better to wait for more official information from the brand.
Nothing India, from its X handle, has also shared that it is aware of the recent activity on its Instagram account and is currently looking into the situation. The brand further added, “This is not us”, hinting that its Instagram account may have been compromised. However, since there is no further official information available at the moment apart from Nothing India’s statement on X, users should wait for more details.
As mentioned, Nothing has not yet officially revealed the exact reason behind this Instagram activity. More updates regarding the matter are expected to be shared soon by the brand.
