Digital Transformation of In-Person Entertainment
Land-based casinos are undergoing a massive digital transformation, adopting new technologies to expand their offerings for a range of visitors. Many of these changes are inspired by the massive growth of online casinos. The igaming sector has shown that technology can be a literal game-changer.
From utilizing facial recognition technology to enhancing security, we’ll take a look at how the casino industry is embracing digitization.
Winning
While technology advancements have impacted many aspects of our lives, our gambling habits have undergone a significant shift. In an effort to continually advance, gaming platforms have become faster, more user-friendly, and more intuitive as more and more players frequently play games like Rainbow Riches Free Spins at Paddy’s online casino. Slots particularly have undergone a massive transformation as tech advances. It is a hugely popular and dynamic genre of iGaming and new slot titles from the big names in casino game development now garner significant attention.
When compared to the first online casinos that surfaced in the 1990s, the games accessible today, especially those with live dealers engaging with players, represent an astounding leap. Even while it’s clear that gambling games have improved, a lot has been happening behind the scenes. Platforms now offer a vastly improved user experience thanks to the use of sophisticated software. They are also much more dependable and secure thanks to the integration of very effective cybersecurity solutions.
Perhaps in an attempt to replicate the success of online casinos, land-based casinos are also incorporating tech advancements and they could be set to transform the physical casino experience.
“Robot” (CC BY 2.0) by Mads Boedker
Technophile
Roba is a robot croupier who performs all of the tasks and actions of a dealer. It was released at the conclusion of the previous year and is skilled at dealing and collecting cards, displaying game outcomes, and feeding them into the shuffler for the subsequent round.
The benefits of employing Roba for land-based casinos include an increase in dealer accuracy, removing human error, the opportunity for 24/7 automated gaming, and crucially, saving money on salaries.
During recent difficult times, the human element has been questioned across all industries, and many businesses have turned to automation to increase productivity and reduce costs. The success of Roba is not guaranteed as a key incentive for customers to visit land-based casinos is the direct human-to-player interaction that comes with an actual dealer in a casino atmosphere.
To maintain player-to-dealer connections, online casino game developers have expensively introduced live dealers to their games. Many in the industry are unconvinced and believe Roba to be a gimmick with a novelty factor that will be short-lived.
“Facial Recognition” (CC BY 2.0) by mikemacmarketing
With brands such as McAfee True Key on the AppStore or Google Play utilizing facial recognition technology to enhance cyber security, land-based casinos also believe that technological advancement can be implemented to provide significant advantages.
In a large casino, security management is complex as it is challenging to monitor prospective troublemakers in real time due to the varying lighting conditions and impediments. Face recognition technology provides advantages in preventing fraud and thefts, maintaining regulatory compliance, and being able to examine video material for investigative analysis.
The system has already aided in identifying previously banned or expelled customers who were almost immediately asked to leave by security personnel. While ejecting troublemakers is advantageous, the system is also valuable in identifying the presence of VIP customers and ensuring they are granted instant access and are accommodated sufficiently.
Online casinos have been so successful recently and with tech a huge element of their favorable outcomes, we expect to see more use of tech in physical gambling venues over the coming years.