The South Korean tech giant Samsung has today announced that Prime Video will be the first streaming service to offer the HDR10+ ADVANCED streaming experience on supported titles globally beginning August 2026, with the service first available on Samsung’s 2026 TV lineup.
HDR10+ ADVANCED streaming experience on Prime Video to be first available on Samsung’s 2026 TV lineup
The next-generation HDR standard brings the benefit of Enhanced Overall Brightness and Intelligent Motion Smoothing to Prime Video customers on Samsung’s 2026 TV lineup. The standard preserves the creator’s intent across compatible displays while delivering a more dynamic, lifelike viewing experience for supported content.
“As home viewing options become more diverse, users are prioritizing elite viewing standards and greater levels of immersion,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By collaborating with Prime Video, we are bringing HDR10+ ADVANCED to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.”
Enhanced Overall Brightness uses extended statistical metadata to make fuller use of today’s premium TV brightness capabilities, delivering brighter, more precise HDR across the full tonal range. Meanwhile, Intelligent Motion Smoothing utilizes scene-by-scene metadata to allow compatible displays to dynamically adjust motion processing, preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes.
As per the official announcement, HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models, with support planned for future products as the HDR10+ ecosystem continues to grow.
Do note that HDR10+ ADVANCED is not supported when Filmmaker Mode is enabled on Samsung TVs.
