Yesterday, Meta introduced a new subscription service for its apps, Meta One, offering higher AI usage, enhanced expression features, and professional tools for creators and businesses.
We're introducing Meta One, a new subscription service on Facebook, Instagram, WhatsApp, and Meta AI that gives you access to more AI, expression features, and tools to help creators and businesses.https://t.co/Gog56h0wws
— Meta Newsroom (@MetaNewsroom) September 15, 2026
Meta One
It gives subscribers more self-expression features and AI usage, helps creators spend more time creating and less time guessing, and gives businesses new tools designed to help them grow.
The company is rolling out this subscription service gradually, with more than 50 features on Instagram, Facebook, WhatsApp, and Meta AI. It will expand to Edits, AI glasses, and more over time.
Plans for Individuals and AI Power Users
Earlier this year, the company launched Meta One single-product plans: Instagram Plus, Facebook Plus and WhatsApp Plus. Meta is continuing to grow these plans.
Instagram Plus recently added custom DM and Story fonts, notifications when certain people view your Story, and DM previews. Facebook Plus is adding customisation options for Messenger, offering more Reels insights, and expanding super reactions to Reels and Feed posts. WhatsApp Plus will soon test storage for chat and media backups and Focus Schedules, which help you protect the time that matters most by muting or hiding chats on a schedule.
Meta One goes even further with Core and Premium bundle plans, which combine the features from our single product plans with more usage of some of our most compute-intensive AI capabilities.
This means more media generation with Meta AI, including creating and editing images and generating videos powered by Muse models, and more use of in-app AI tools like Restyle on Instagram.
Do note that Meta AI will still be free for everyday use, and Core and Premium plans are for those who want even more creative freedom for Meta’s AI tools.
Plans for Creators and Businesses
Meta One creator and business plans put more professional tools and AI directly into the apps your audience and customers already use, so you can manage your presence without having to set up a new account or download a new app.
Meta One offers new features that help you establish your presence and turn attention into action: an enhanced profile that showcases your website, locations, and what people say about you; a bold follow button on your reels; and follow invitations sent automatically to people who engage with your content. Plus, respond to customers day and night with more access to Meta Business Agent.
Meta will continue to add features and agent skills built to help small businesses and creators with end-to-end marketing, business operations, content creation and optimisation.
Availability and Pricing
Meta One plans are now available globally. There are three categories: Single product plans, Bundle plans for individuals and AI power users, and Bundle plans for businesses and creators.
Single product plans
- Instagram Plus (INR 99/mo.): Customise your experience in new ways
- WhatsApp Plus (INR 79/mo.): Exclusive themes and icons, special effect stickers, and the ability to pin more chats
- Facebook Plus (INR 99/mo.): Custom app icons, super hearts and more
Bundle plans for individuals and AI power users
- Core (INR 549/mo.): Restyle more Stories on Instagram, use voice effects and creative tools more often, and generate more images and videos with Meta AI. Plus, express yourself in more ways with our individual app features (Instagram Plus, WhatsApp Plus, Facebook Plus)
- Premium (INR 1,950/mo.): Everything in Core, with the most room to create content with Meta AI and across Meta’s family of apps
Bundle plans for businesses and creators
- Essential (starting at INR 639/mo): Establish yourself and build confidence with new audiences. Get tools to manage your presence and more access to Meta Business Agent on WhatsApp to respond to customers 24/7. Plus, a verified badge, verified channel on WhatsApp Business app, and impersonation protection so people know you’re who you say you are (pending successful verification).
- Advanced (starting at INR 2,099/mo): Invest in professional-grade tools. Advanced publishing features like scheduling stories up to 30 days in advance, links in organic posts and reels, exportable analytics, and deeper audience insights. Give team members access to your account without sharing your password and get more linked devices and business broadcast credits on WhatsApp. Plus, even more Meta Business Agent responses.
- Expert (starting at INR 6,399/mo) and Max (starting at INR 20,990/mo): Scale and optimize. These plans include Meta’s highest levels of feature access and Meta Business Agent capacity for teams managing at scale.
