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Apple launches Apple Invites app for iPhone – new event planning service with shared albums and Apple Music integration

Bloomberg’s Mark Gurman correctly predicted Apple’s new event planning service in his Power On newsletter, initially reporting it as “Confetti.” Apple has now launched the service as “Apple Invites,” confirming his early 2025 release timeline.

“With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together,” said Brent Chiu-Watson, Apple’s senior director of Worldwide Product Marketing for Apps and iCloud.

Users can create custom invitations by selecting photos from their library or choosing from a curated gallery of themed backgrounds. The app integrates Apple Maps for directions and Weather for event forecasts. Users can also create dedicated Shared Albums for event photos and videos, while Apple Music subscribers can build collaborative playlists accessible through the app.

The app features Image Playground, Apple’s AI technology that generates original images for invitations, and Writing Tools to help compose invitation text. While Apple requires an iCloud+ subscription to create invitations, anyone can RSVP and participate without an Apple Account or device.

iCloud+ Premium Features

While anyone can RSVP to events created through Apple Invites, iCloud+ subscribers enjoy additional premium features:

  • Expanded Storage: Securely store high-resolution photos, videos, and files.
  • Private Relay: Ensures private browsing in Safari.
  • Hide My Email: Generates random email addresses for privacy.
  • HomeKit Secure Video: Offers encrypted home security footage.
  • Custom Email Domains: Allows personalisation of iCloud email addresses.
  • Family Sharing: Share iCloud+ benefits with up to five family members at no extra cost.

Users can download Apple Invites from the App Store on iPhone models running iOS 18 or later, or access it through a web browser at icloud.com/invites. Apple offers iCloud+ plans starting at INR 75, which includes additional premium features like expanded storage, Private Relay, Hide My Email, and HomeKit Secure Video.

Key Features:

  • Custom invitation creation with photo integration
  • Maps and Weather integration
  • Shared Albums for event photos and videos
  • Collaborative Apple Music playlists
  • Image Playground for AI-generated images
  • Writing Tools for invitation text
  • Web access through icloud.com/invites
  • Cross-platform RSVP functionality
  • iCloud+ subscription required for creating invitations
  • Available for iOS 18 or later

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