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Sony launched Bravia XR Master Series A95L OLED TV in India at starting price of Rs 339,990

Sony, renowned globally for its cutting-edge smart tech products, has just unveiled the Bravia XR Master Series A95L OLED TV in India on September 11th. This impressive television is available in two distinct display sizes, measuring 55 inches and 65 inches respectively. Packed with Sony’s innovative Cognitive Processor XR, it delivers exceptional features including 4K upscaling, automatic HDR adjustment, ambient optimization, and variable refresh rate (VRR) technology.

The 55-inch variant is competitively priced at Rs 339,990, while the larger 65-inch version comes in at Rs 419,990. Indian consumers can get their hands on this state-of-the-art TV starting September 11th through Sony Centers and various e-commerce platforms.


Its smart Cognitive Processor XR intelligently detects the distance between you and your TV and adjusts the brightness for picture quality accordingly. Equipped with BRAVIA CAM tracking your position, adjust the left and right sound balance. It also adjusts voice zoom automatically for clear dialogue. Its Dolby Atmos tuned speakers deliver 3D surround sound thus giving you an immersive sound experience, It has a temperature sensor, high luminance panel, and heat diffusion sheet for dissipating heat. In order to uplift the quality the XR Upscaling accesses a vast database to recreate the low texture detail image.

This TV gives you the freedom to access over 10,000 apps and games. Sony has its own exclusive movie content service with Pure Stream and IMAX Enhanced for stunning visuals and expressive sounds.

It can easily be accessed through voice commands and is compatible with Apple AirPlay, and Amazon Alexa. You can also stream content directly through your tablet or phone using inbuilt Chromecast. Those who love gaming won’t have to face any lagging as its BRAVIA XR makes sure to switch into Game Mode with PS5 which minimizes the lag and maximizes the responsiveness.

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