Sony BRAVIA 9 II, BRAVIA 7 II True RGB TVs and BRAVIA Theater Trio Announced Globally; BRAVIA 7 II 55″ and 65″ Models Also Open for Pre-Booking in India
The Japanese consumer electronics maker – Sony had earlier brought out its Sony BRAVIA 3 II TV around the 13th of May, and now, the brand has introduced two new True RGB LED TVs, along with the BRAVIA Theater Trio. The two new TV models include the BRAVIA 9 II True RGB TV and the BRAVIA 7 II True RGB TV, and out of the two, the latter has now been introduced in the Indian market too.
Read more about Sony’s latest BRAVIA 7 II and BRAVIA 9 II True RGB TVs and their specs below.
The newly-introduced BRAVIA 7 II True RGB TV, as mentioned, is part of Sony’s new True RGB LED TV lineup and it uses independently driven red, green, and blue LEDs for precise colour reproduction in bright living room environments. Along with the BRAVIA 9 II, this model is pointed out to offer the largest colour volume in Sony’s home TV history, delivering a high colour gamut, better contrast, depth, and smooth gradation.
Speaking more, the new True RGB LED TVs are powered by Sony’s RGB Backlight Master Drive Pro, which drives each LED with high precision. This further helps in improving brightness, reducing blooming, and producing purer colours when compared to conventional Mini LED displays. The independently driven RGB LEDs, along with X-Wide Angle Pro, are also revealed to offer beautiful images and consistent colours from wide viewing angles.
Sony’s BRAVIA 7 II True RGB TV comes in screen sizes ranging from 50″ to 98″ class, while the BRAVIA 9 II True RGB TV will also be offered in a larger 115″ class screen option. The two TVs have also been made with ease of installation and integration in mind, and are said to bring a large-screen cinematic viewing experience.
On the smart features side, the latest BRAVIA True RGB LED TVs come with Google TV and Gemini support. Gemini is revealed to learn what users like and adapt to their questions, whether it is for finding the next favourite show, an educational deep dive, or seamless smart home control. Full-range speakers are also present, along with Voice Zoom 3 powered by AI, and the evolved 3D Surround Upscaling feature, which expands stereo sound to a wider 3D surround experience.
Coming to the design, Sony has given the TVs a flagship design with a wave-textured bezel and a transparent centre stand, offering a floating and cable-free look. The screen is also made to serve as décor even when not in use.
About the BRAVIA 9 II True RGB TV, this model is said to be Sony’s most advanced expression of True RGB and it features newly-developed LED controllers for the highest level of backlight control. It also comes with RGB Triluminos Max, Luminance Booster Pro, smoother gradation, accurate hues at higher brightness levels, and the Immersive Black Screen Pro technology, which offers a glare-free and low-reflection screen treatment for richer blacks in bright living room environments. Sony Pictures Entertainment had also participated in the evaluation of the surface film, helping the TVs preserve the filmmaker’s intended picture quality across different home lighting environments.
Just to add, the BRAVIA 9 II True RGB TV also supports Acoustic Multi-Audio+ with up-firing beam tweeters for cinematic surround sound with more depth and immersion.
Speaking of the shared cinema-driven features, both the BRAVIA 9 II and BRAVIA 7 II True RGB TV models support My Cinema, Ambient Optimization, Studio Calibrated modes for Netflix, Prime Video, and SONY PICTURES CORE, along with Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced. To note, the availability of a few of these features may vary depending on the region.
BRAVIA Theater Trio – Features
Along with the new True RGB LED TVs, Sony has also introduced the BRAVIA Theater Trio, which is a premium wireless theatre system made for ultra-large screens. It has been developed to bring an authentic cinema experience into the home, and Sony has worked in collaboration with Sony Pictures Entertainment for creating this new audio system.
The BRAVIA Theater Trio features a newly-designed three-speaker system, consisting of optimized front left, right, and centre speakers. It is said to deliver a wide and immersive soundstage, along with clear dialogue, while also keeping the overall setup space efficient.
“Sound design is integral to the cinematic experience and often drives the visceral impact of a scene,” said Tony Lamberti, Academy Award–nominated sound mixer. “The spatiality of the BRAVIA Theater Trio is exceptional; it fully envelops you in sound and delivers a truly immersive, cinematic experience in the home.”
“When we design sound for film, every choice is about guiding what the audience feels in a moment,” said Andrew DeCristofaro, sound designer at Sony Pictures Entertainment. “The BRAVIA Theater Trio brings that same intention into the home, letting people hear the detail, movement, and balance the way we meant it to be experienced.”
Speaking more, Sony’s 360 Spatial Sound Mapping technology can generate up to 24 phantom speakers to create a wider cinematic sound field. The technology has been developed with insights from Sony Pictures Entertainment and is informed by an in-depth study of professional studio acoustics and the listening environments used in film production. By creating both direct sound and natural reflections similar to cinemas, 360 Spatial Sound Mapping is said to transform a room into an immersive audio space using only the existing speaker layout.
The BRAVIA Theater Trio also comes with a newly-added high-performance USB-C microphone, which helps in enhanced measurement accuracy and precise room calibration. It also supports Dolby Atmos, DTS:X, and IMAX Enhanced for compatible content, and can further be expanded with optional subwoofers and rear speakers, including dual subwoofer configurations.
Pricing and Availability
Speaking first about the global pricing, the BRAVIA 9 II True RGB TV is available for pre-sale via Sony and other authorized dealers. Its 115″ class model is priced at $30,999.99 in the US and $41,999.99 in Canada, and it will be available this fall. The 85″, 75″, and 65″ class models are priced at $6,499.99, $4,599.99, and $3,599.99 in the US, respectively.
The BRAVIA 7 II True RGB TV is available for sale via Sony, Best Buy, and other authorized dealers. Its 98″ class model is priced at $8,999.99 in the US and $12,999.99 in Canada, and this variant will be available this summer. The 85″, 75″, 65″, 55″, and 50″ class models carry respective US price tags of $3,999.99, $3,099.99, $2,599.99, $2,099.99, and $1,599.99.
In India, the BRAVIA 7 II series will be available starting today through Sony Centers, Sony Exclusive stores, ShopatSC.com, major offline retailers, and e-commerce platforms.
| Model | Screen Size | MRP | ShopatSC Price | Availability |
|---|---|---|---|---|
| BRAVIA 7 II | 55″ / 140 cm | INR 3,59,900 | INR 2,10,890 | Pre-booking starts today; sale from 28 May 2026 |
| BRAVIA 7 II | 65″ / 165 cm | INR 4,39,900 | INR 2,61,240 | Pre-booking starts today; sale from 28 May 2026 |
| BRAVIA 7 II | 75″ / 190 cm | Coming Soon | Coming Soon | End of June 2026 |
| BRAVIA 7 II | 85″ / 215 cm | Coming Soon | Coming Soon | End of June 2026 |
| BRAVIA 7 II | 98″ / 248 cm | Coming Soon | Coming Soon | End of July 2026 |
About the offers, customers purchasing the 55″ and 65″ BRAVIA 7 II models will be able to get up to INR 9,000 instant cashback on 3, 6, and 9 months low-cost EMI transactions using Yes Bank, Kotak, Bank of Baroda, and ICICI Bank credit cards via Pine Labs. Up to INR 4,500 instant cashback on 0 EMI full payment transactions using the same bank credit cards is also available, along with easy EMI options.
Just to add, customers will also be able to get up to INR 15,000 off on the purchase of a soundbar with this TV. For the 65″ model, there is also up to INR 4,000 off on the purchase of a BRAVIA CAM. Home delivery from trusted authorized Sony Center stores, along with free brand-approved wall-mount or table-top installation, are also offered.
Finally, the BRAVIA Theater Trio has a suggested retail price of $2,199.99 in the US and $2,799.99 in Canada, and it is available for pre-sale via Sony, Best Buy, Amazon, and other authorized retailers.
Stay tuned for more updates.
