Xiaomi’s Mijia brand has been operating globally for several years now, under which the company has been launching various home and lifestyle products like vacuum cleaners, air purifiers, refrigerators and more. Well, the company has now announced the launch of this brand in India as well.
Till now, Xiaomi has been selling smartphones, tablets, Smart TVs and AIoT devices in the Indian market. Xiaomi India’s Associate Director of Marketing and PR announced the launch of Mijia by Xiaomi as the company’s dedicated home and lifestyle sub-brand in India.
Pleased to announce the introduction of the mijia by Xiaomi sub-brand in India.
It will be our lifestyle and home sub-brand that will sit alongside Xiaomi, REDMI and POCO.
In H1, we have focused on the Human side of our ecosystem, we're prepping to go deeper on the Home side. pic.twitter.com/JmgQvxwtlC
— Sandeep Sarma (@sandeep9sarma) August 7, 2026
This new sub-brand will be under the Xiaomi group that already includes Xiaomi, Redmi and POCO brands. Mijia translates to “Mi Home” and will represent Xiaomi’s smart home ecosystem, while it will also align with the company’s Human x Car x Home strategy that was unveiled globally in 2023.
With Mijia by Xiaomi, the company will be expanding into new categories such as large appliances in India. Alongside new categories, Xiaomi also plans to expand its existing home product lineup with the new sub-brand. It is said that moving forward, Xiaomi’s future home and lifestyle products will be introduced as Mijia by Xiaomi devices.
Reportedly, the first product to launch under Mijia will be a new range of smart air purifiers. Since the sub-brand has been officially introduced, the company is expected to soon start teasing the launch of Mijia’s upcoming product in India.
