Samsung Electronics President said to visit China’s BOE at the end of June; Discussion could relate to expanded cooperation on smartphones and TVs

Reportedly, Samsung Electronics President Roh Tae-moon will be visiting China’s largest display panel manufacturer, BOE, at the end of this month. This will be the first time that the CEO of Samsung Electronics’ TV and smartphone business divisions will be visiting China’s BOE.

It is said that Samsung Electronics is considering using BOE products for the OLED panels of the standard Galaxy S27 model, and this visit might accelerate the company’s decision. Previously, Samsung has only used its own displays on its flagship models, while BOE’s OLED panels were used in Samsung’s budget smartphones.

According to a Korean publication, ETNews, an insider familiar with the matter has said that BOE expects President Roh to present the opportunity to supply OLED panels for the Galaxy S27as a gift through this visit.

Also, due to the rising memory semiconductor prices, Samsung is expected to lower the prices of other components for its flagship models. Meanwhile, BOE also wants to validate its quality by supplying to the flagship models of global clients. Looking at these factors and the upcoming visit, it is expected that we may see BOE’s OLED panel in the Galaxy S27 series base model.

Apart from this, it is also expected that President Roh may discuss about the return of BOE’s LCD panels on Samsung TVs, as earlier BOE was Samsung’s largest supplier of LCDs for TVs, but due to a patent issue, transactions with BOE were halted in 2024. However, last year, both companies resolved their issue.

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