Hammer is an electronics brand that was established in 2019 by Rohit Nandwani in Panipat, Haryana. It is India’s first Athleisure tech brand. This brand deals in wireless high-quality audio tech devices including earphones, headphones, truly wireless earphones, wearables, earbuds, and several other products. The company had recently appeared on the reality-based business show, Shark Tank India. It was considered as a competitor to Shark Aman Gupta’s business tycoon boAt.
The company had already initiated its business with the expansion of its product range incorporating several smart products like truly wireless earbuds, wireless headphones, and smartwatches. It scaled its production to catch up with the current lifestyle trends. The company has a user base of more than 1.5 lakhs within two years of its launch. To expand its business, the company sells its products on D2C platforms including Flipkart, Amazon, and Tata Cliq. Moreover, it also sells its products on its own website. E-commerce platforms offer the spanning of ventures along millions of potential customers. The company is trying to expand its range of products furthermore to pace up with the fast-changing trends and technologies.
The company plans to deliver more range of products in the coming times which would be equipped with latest technologies.
