The statement by India’s largest mobile operator comes only days after Bharti Airtel and Vodafone Idea raised their rates, signaling the end of the telecom sector’s low-tariff environment.
Reliance Jio announced a 21% increase in its prepaid pricing commencing December 1 on Sunday. The statement by India’s largest mobile operator comes only days after Bharti Airtel and Vodafone Idea raised their rates, signaling the end of the telecom sector’s low-tariff environment. Last week, Airtel and Vodafone Idea announced a 25% increase in their prepaid plan pricing.
The current rate increase, which ranges from 19.6 percent to 21.3 percent, would affect JioPhone Plans, Unlimited Plans, and data add-on. Customers can choose the new unlimited plans through existing Jio touchpoints and channels, according to the company.
“Jio today unveiled its new unlimited plans as part of its aim to further create a sustainable telecom market in which every Indian is empowered with true digital existence. These plans will be the most cost-effective in the business “In a statement, Reliance Jio stated.
“Jio consumers will continue to be the biggest benefit as we keep our commitment of providing the best quality service at the lowest price in the world,” it added.
Even though it lost a net 1.90 crore consumers in September, Jio had 42.48 crores, mobile subscribers, far ahead of major competitors Airtel and Vodafone. Reliance Jio Infocomm President Kiran Thomas said the pandemic has been terrible for a lot of people in India, especially at the bottom of the pyramid, while unveiling the company’s September quarter results.
“We had taken a number of steps during the peak of the second wave, such as providing free voice minutes to keep people on our network and keep lifelines alive. However, two quarters later, we discover that a significant proportion of persons at the bottom of the pyramid have been unable to keep up with recharges “Thomas stated his opinion.
