Portronics launches Zifro Hair Dryer with 1600W Power, Negative Ion Tech at INR 3,999

Portronics has entered the personal care market with the launch of Zifro, a high-speed hair dryer featuring a magnetic nozzle, intelligent temperature control, and negative ion technology. The company aims to deliver salon-like hair styling at home while ensuring fast and damage-free drying.

The Portronics Zifro operates with a 1600W maximum power output and a 110,000 RPM brushless motor, generating a 22 m/s airflow for faster drying. Its intelligent temperature control prevents overheating, while negative ion technology neutralizes static, reduces frizz, and enhances hair shine. An intelligent real-time display shows temperature and speed settings for user convenience.

The Zifro includes a multifunctional magnetic nozzle that easily attaches and detaches, allowing users to adjust airflow direction for different styling needs. Its lightweight and portable design makes it ideal for both home use and travel. Additionally, the hair dryer runs quietly, offering a noise-free experience compared to traditional models.

Jasmeet Singh, Founder & Director of Portronics, highlighted the company’s expansion into personal care, stating, “With the launch of Zifro, we are stepping into the personal care segment with a product that blends technology, convenience, and superior performance. Our focus is on providing solutions that simplify personal grooming while ensuring professional results.”

Pricing & Availability

Portronics has priced the Zifro High-Speed Hair Dryer at INR 3,999 and offers a 12-month warranty. Customers can purchase it on Portronics.com, Amazon.in, and other major online and offline retail stores.