XBOX to release Pizza-scented ‘TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM’ controllers; availability would be ensured only through XBOX giveaways

Xbox has recently updated that they are releasing pizza-scented ‘TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM’ controllers. However, it is to be noted that these controllers will be available only through Xbox giveaways as of now.

Lately, gaming console brands are coming up with unexpected or unconventionally designed products. This week, SONY introduced a limited-edition bundle of PSY Console – Marvel’s Spider-Man 2. Now we can see XBOX introducing pizza-scented ‘TEENAGE MUTANT NINJA TURTLES: MUTANT MAYHEM’ controllers. These two updates made their way to the market in the course of the same week.

It is interesting to note that XBOX is adopting a non-conventional branding of its controller. At a time, when marketing and social media hype determines audience engagement, it is fun to see the methods that popular brands adopt.

As soon as this new development by XBOX was announced, the Internet started expressing their opinions and sharing the news.

The update received funny comments, underlined with curiosity and excitement. Among such users was a user who posted a picture of their controller with pizza crumbs on top of it, addressing that all of the user’s controllers were pizza-scented. Another user mentioned that they wonder how long the scent would last. One user expressed that they would get hungry every time they played their XBOX.

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