Well, Zepto, Swiggy, and Zomato have already established their dominance in the 15-minute quick commerce space. Now, Urban Company is joining the race. But this time, it’s not groceries you can order—instead, you can get a maid in just 15 minutes!
Urban Company has launched an on-demand home service feature on its app, allowing users in select locations in Mumbai to book household help almost instantly. The company is currently assessing customer response before considering a wider rollout.
The services available include utensil cleaning, sweeping, mopping, and even cooking preparation. Priced at Rs 49 per hour, the service aims to cater to urban households looking for quick and reliable domestic assistance. To promote the new offering, Urban Company has been actively leveraging influencer marketing, running campaigns on Instagram and Facebook with catchy slogans like, “Your maid left you hanging? We leave your home spotless!”
This move comes at a time when the quick commerce sector in India is expanding rapidly, with businesses exploring new ways to offer instant services. While grocery and food deliveries have dominated the segment, Urban Company’s foray into on-demand home services marks a significant shift towards convenience beyond just products.
