To ensure Spotify is the most transparent and trustworthy place to listen to music, the company has introduced a new badge, AI Persona.
What is the AI Persona badge?
The badge signals to listeners that an artist’s identity may be AI-generated and does not represent a real person. Alongside artist profiles that self-disclose as AI Personas, the company will also start applying badges to relevant profiles.
How does it work?
Starting 11th August, artists can share that their profile represents an AI Persona through Spotify for Artists. But Spotify won’t rely on self-disclosure alone.
Spotify will also review artist profiles and identify those whose public identity (the identity an artist represents on their profile, including name and imagery) appears to represent photorealistic AI-generated identities. The company will start with artists who have met defined audience thresholds, so the labels cover the vast majority of artist profiles that users visit.
And from mid-September, listeners will start to see the AI Persona badge appear on artist profiles (in the banner and About Section), in Search, and on track rows across playlists. Also, when listeners tap the badge, they will be able to see whether the artist transparently shared that they are an AI Persona or if Spotify had to review and make an informed determination.
Further, for artist profiles where Spotify’s review team have applied the badge, artists will be notified and allowed to self-disclose or appeal. In the coming months, listeners will also get the ability to report artist profiles they believe represent AI Personas to Spotify’s review team.
The badge is about the artist’s public identity, not about how the music was made. To know that information, Spotify offers AI Credits and SongDNA features. Other than this, the company has also introduced Verified by Spotify, Artist Details and Artist Profile Protection features to give listeners more transparency about what they are hearing and who’s behind it.
