Back in October, a tipster had reportedly found strings in ChatGPT desktop app version ‘26.1016.51333’ concerning a new business profile page, suggesting something similar to Google Business Profiles. Now, OpenAI has officially announced Businesses in ChatGPT in beta, allowing eligible businesses to claim their profiles, manage their information, and view how people engage with them on the platform.
Read more about the update below.
Businesses in ChatGPT – Business Hub and Business Agents Introduced
As per OpenAI’s latest announcement, businesses will be able to manage their presence through Business Hub, where they can claim an existing listing and update their details after completing verification. Eligible businesses that are not already listed will also get an option to add themselves, although availability will depend on their location, business type, and the verification supported.
Speaking more, Business Hub will also be offering insights into how people engage with a business on ChatGPT, which include mentions, website clicks, and common topics associated with its discovery, similar to what we have in Google Analytics. To note, these insights will be aggregated, and businesses will not be getting access to individual user conversations or Business Agent chats.
Upon checking the same, we were able to search for businesses and also found an option to add a business if it did not appear in the results. The page showed three options, which included businesses operating at a physical location, through an online store, or through a service where they visit customers or provide services remotely. However, the third option was greyed out and marked as coming soon.
Regarding the first two options, selecting either of them showed us a waiting list prompt, with an email notification to follow once access becomes available.
OpenAI has also introduced Business Agents, allowing eligible businesses to answer customer questions using the information they provide. When a business appears in a ChatGPT response, users can open its profile and, if an agent is available, start a separate conversation to learn more about its products or services.
Just to add, businesses can also sponsor their Business Agent, which by the way will clearly be labelled as sponsored and use it as the destination for ChatGPT Ads, allowing interested users to start a conversation after clicking an advertisement. But it will be kept separate from ChatGPT’s independent responses.
About its availability, Businesses in ChatGPT is currently in beta, while Business Agents are available to eligible e-commerce and online service businesses in the United States. OpenAI plans to expand both to more markets and business categories over time.
