Amazon Merges MX Player With Prime Video, Creating One of India’s Largest Streaming Platforms

Amazon has officially announced the integration of Amazon MX Player with Prime Video in the Indian market. This latest move will create one of the biggest streaming platforms in the country, combining both premium and free video contents under a single platform.
Here’s more about the update.
Amazon MX Player Integrated With Prime Video in India
As per the details shared, this latest integration is aimed at making Prime Video a one-stop entertainment hub for users in India. Prime members will now be able to access a much wider catalogue of original and exclusive contents across different devices, while also getting the flexibility to choose between ads-supported streaming or an ads-free experience via additional plans. Also to add, users who are not interested in paying for subscriptions too will now get access to a broader collection of free video contents through the unified platform.
Speaking more, this move follows Amazon’s acquisition of MX Player assets back in 2024, which were initially merged with the brand’s miniTV service. The long-term goal behind the integration has been to combine India’s large free streaming audience together with Prime Video’s premium subscription service under one brand itself. This means that users will now be able to access subscription-based contents (SVOD), free ads-supported shows (AVOD), and movie rental services (TVOD) all from a single application.
Aligning with this latest update, Amazon has also shared details regarding how the service will function across different devices. On iPhones, smart TVs, and web browsers, the Amazon MX Player application will automatically redirect users to Prime Video. However, things are said to be slightly different for Android users. As per the details shared, the Android application will continue to function as a local video player for personal files too, while also being rebranded with a dedicated Prime Video experience.
Stay tuned for more updates!