In May 2026, Google previewed Universal Cart, which is an intelligent shopping cart and a new hub for shopping on Google. The cart puts you in control, helping to organise your shopping, keep track of items you love from across retailers, stay on top of promos, and enjoy effortless checkout powered by the Universal Commerce Protocol (UCP).
The company has now announced that the Universal Cart is rolling out in the US across Google Search and in the Gemini app.
Universal Cart, the intelligent shopping cart we previewed at I/O, is rolling out in the U.S. across Search and @GeminiApp.
With Universal Cart, shoppers can add products from multiple retailers, keep tabs on pricing and inventory changes, find hidden savings, and enjoy…
— News from Google (@NewsFromGoogle) October 16, 2026
Universal Cart
- Save products from multiple retailers, wherever you’re shopping on Google: Universal Cart offers a more organised alternative to tabs and screenshots. The cart saves your progress across Google so you never have to start your shopping from scratch.
- Keep tabs on pricing or inventory changes for your entire list: The cart is built on the 60+ billion continually refreshed product listings in Google’s Shopping Graph. This allows it to proactively work for you in the background, sending notifications about price drops or when an item comes back in stock.
- Identify hidden savings or points from your cart: The Universal Cart is built on Google Wallet, so it understands your card perks and can intelligently help you choose between payment methods. It’ll also show you relevant promo codes right from the cart.
- Make seamless, trusted purchases when you’re ready to buy: You can securely check out with Google Pay in just a few taps with many of your favourite stores right in the cart, or you can transfer your items directly to the merchant’s cart to finish buying on their site. Try these simplified checkout experiences with merchants like Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and many Shopify merchants. Either way, you will receive direct confirmations and customer support from the merchant, and they will remain the seller of record.
