Google launches Search Profiles for publishers and creators to own their official presence on Google Search and unify their digital footprint
Are you a publisher/creator who is looking to create your own social presence on Google Search or a digital platform? If yes, then Google’s all-new Search Profiles feature is just the right solution for you.
Search Profiles
Search Profiles are a dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search. It gives publishers and creators a central space to showcase their latest articles, videos, and social posts.
People can easily follow sources from their profile, so they’re more likely to see that content on Discover, found on the home screen of the Google app.
The Search Profiles can be accessed via a creator or publisher’s knowledge panel (the information box on Search for notable people, places and things), by tapping the name of a creator or publisher on Discover, or through a direct URL.
Publishers and creators with a sizeable following on at least one major social or video platform can claim their Search profile and customise it with an avatar, bio, website, social media and video platforms, and other important content. Claiming a profile may trigger the creation of a knowledge panel, and if you already have a knowledge panel, it will be enhanced with your updated avatar, latest content, and a direct profile link.
Availability
Search Profiles will initially launch in the US, and in the future, Google will expand it to more creators and publishers around the world.
Eligibility
You must have a minimum number of subscribers or followers on at least one content platform:
- YouTube: 100,000
- Instagram: 100,000
- X: 100,000
- TikTok: 300,000
You must be at least 18 years old, and your content must meet Google’s policy guidelines.
