Adobe introduces a major expansion of its Creative Agent across Firefly and Creative Cloud apps, including Photoshop, Premiere Pro and more

Today, Adobe announced a major expansion of its creative agent across Firefly and Creative Cloud apps. Adobe Firefly now delivers expanded agentic capabilities with new creative skills and tools. The company is also introducing its creative agent across Creative Cloud apps, including Photoshop, Premiere, Illustrator and more, enabling creators to describe their desired outcome while the assistant orchestrates multi-step workflows.

Adobe’s pro-grade creative tools now expand to platforms including ChatGPT, Claude, Copilot, Gemini and Slack.

“Adobe has always been at the center of how the best creative work comes to life, and this is a major expansion of that promise,” said David Wadhwani, president of Adobe’s Creativity & Productivity business. “Every creative now has an agent capable of helping them execute across every app and platform where they work so they can set the vision, apply their taste and make the calls that only they can.”

Adobe Firefly

Adobe Firefly gets new creative skills and tools designed for creators and solopreneurs, along with customisation upgrades that can be tailored to each creator’s preferences.

New creative skills and tools include:

• Brand Kit Creation: Based on your style, brand name and colour palette description, AI Assistant in Firefly generates and saves a complete logo, brand identity and colour palette, ready to apply across every piece of content you create.
• Short Product Video Creation: Turn product photos into polished, cinematic short-form videos with premium lighting, motion, audio and brand styling.
• Create a Quick cut: Automatically assemble video clips into a polished first cut, edited around dialogue, narration or visual content.
• Create storyboards and generate video from storyboards: Turn an idea into a visual scene sequence, then use those storyboard frames to generate video.

AI Assistant in Firefly also delivers new customisation upgrades, while creators can also invite collaborators to review and provide feedback on work directly inside AI Assistant in Firefly before publishing.

Firefly Creative AI Studio

Adobe is previewing an upgraded Firefly creative AI Studio experience that connects generation and editing in one place. The upgraded Firefly creative AI Studio, now in private beta, is designed to give creators persistent context, reusable assets and organised workflows across every iteration and format, at every stage of production:

• Elements: Save characters, locations and objects you have already created and reuse them across generations.
• Projects: Keep your assets, generations and creative context organised across Firefly and Creative Cloud, making it easier to pick up where you left off and build on previous work.

Creative Cloud App

Adobe is bringing AI Assistants, powered by Adobe’s creative agent, to its category-leading Creative Cloud apps as public betas, starting with Premiere, Photoshop, Illustrator, InDesign and Frame.io.

An AI Assistant in each Creative Cloud app operate as a specialist, enabling:

• Premiere: Sorting assets into bins, batch renaming clips, identifying interview questions, adding markers, or even assembling a working starting point. If you can do it in the Project Panel or Timeline, AI Assistant can help.
• Photoshop: Describe the desired outcome, such as swapping out a background, resizing assets for every platform or organising layers, and the assistant executes across the entire composite, applying intelligent adjustments that can continue to be adjusted further.
• Illustrator: Ask the AI Assistant to support multi-step production jobs such as generating 50 versioned files from a spreadsheet, reorganising layers across a document or running a pre-flight check to flag colour mode errors or missing fonts before anything goes to print.
• InDesign: Drop in a new brand PDF or open an existing template, then let the assistant apply updates across every layout, including copy, styling, and print-readiness checks.
• io: AI Assistant helps organise shoot assets, surface feedback across revisions, and generate B-roll, all within the project.

Apart from this, the AI Assistant is also available in After Effects in private beta, and Adobe is working to extend its agentic capabilities to other Creative Cloud apps for more photography, video and motion design workflows.

Adobe’s tools are available across a number of third-party platforms that reach hundreds of millions of people worldwide, including ChatGPT, Claude and Copilot. The company has also announced plans to bring its connector to Google Gemini and Slack.

Availability

The latest capabilities for the AI Assistant in Firefly (beta) are available today in the Firefly web app. The upgraded Firefly creative AI studio experience, including the unified generation and editing space, as well as Elements and Projects features, is available in private beta through a waitlist.

Meanwhile, AI Assistant is available today in public beta across Premiere, Photoshop, Illustrator, Frame.io and InDesign. AI Assistant is available in private beta in After Effects.