Yesterday, Harman announced the launch of Drops, a new music discovery experience designed to help people find their next favourite artists and songs through the moments that make listeners want to hear more.
“The way we discover music is evolving, but the most meaningful recommendations have always come from people we trust,” said Clare Hunter, General Manager, Drops, HARMAN. “Drops brings that human element to the forefront, giving people a new way to find music through the moments that make a song special and the perspectives of those who share their taste. We see an opportunity to make music discovery more personal, more social and more connected to the way people listen today, and we’re excited to introduce Drops to music fans across the U.S.”
Drops
Drops brings together music, people, and personal perspective to create a more human way to discover what to listen to next. On Drops, users listen to 10- to 30-second moments from songs, in connection with lyrics, licensed artist images, album network and a caption that adds personalisation.
Whether it is a standout lyric, an unforgettable hook, an unexpected beat, or a moment that simply captures a feeling, each Drop gives people a reason to stop, listen and discover. Along the way, Drops creates countless opportunities to uncover emerging artists on the cusp of breaking through and find the next big thing before everyone else catches on.
Users can explore Drops shared by friends and tastemakers on the platform, creating a constantly evolving stream of music recommendations rooted in real people and shared taste. When users unearth a song they want to revisit, they can save it to one of their collections, a personal set of music clips discovered through Drops. These collections give users a place to keep track of songs that catch their attention and build a library to explore beyond the moment they first encounter them. Drops puts people and their personal taste at the center of discovery.
The experience is supported by a growing ecosystem of music industry leaders spanning the broader music landscape, including labels and distributors such as Universal Music Group, Beggars Group, Symphonic Distribution, EMPIRE and UnitedMasters, as well as music publishers and PROs, and data providers including LyricFind, Xperi and MusicBrainz.
Availability
Drops will connect with leading streaming platforms, including Apple Music, Qobuz and TIDAL, helping users seamlessly continue their listening journey beyond the Drop. At launch, Drops will be an invite-only experience, with users in the U.S. able to join the waitlist for an invitation to experience Drops on iOS and Android at www.gotdrops.com.
