Samsung launches 2026 Vision AI TV Lineup in India; Company sets a new standard for home appliance reliability with its SmartThings platform

The South Korean tech giant Samsung has today officially announced the launch of its full 2026 Vision AI TV lineup, spanning Micro RGB, QLED, Neo QLED, The Frame, Mini LED and UHD TVs. With today’s launch, Samsung is expanding AI-powered features across all its models.

Samsung 2026 Vision AI TV Lineup

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity and Microsoft Copilot, to make the TV experience more intelligent and personalised. The AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming: AI Upscaling Pro, AI Soccer Mode and AI Sound Controller Pro.

Micro RGB

Available in the R95H and R85H series in sizes from 55 to 115 inches, Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro LEDs to deliver highly precise light control, richer detail and more natural colour. Additionally, it boasts Glare Free technology, Micro RGB Color Booster Pro and Micro RGB HDR Pro features for a better visual experience.

Micro RGB also brings Vision AI Companion (VAC) and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro fine-tunes colour, motion and depth, so viewers stay immersed in every scene. With Micro RGB Precision Color 100, colour expression appears fuller and more lifelike, with support for 100% colour coverage of the industry benchmark BT.2020.

The R95H has also received both the Safety for Eyes and Circadian Rhythm Display (CRD) certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

OLED

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Glare-Free technology, previously available only on the S95 model, now expands to both the S95H and the S90H.

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art- Pantone Validated ArtfulColor, Art Store and FloatLayer Design.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play.

There is AI Soccer Mode Pro on S95H and S90H — and AI Soccer Mode on S85H — to optimise picture and sound in real time for a more immersive match experience at home.

The Frame

Users can enjoy Art Mode with access to 3000+ professionally curated artworks, along with experiences personalised by VAC. The Frame (LS03H) model combines amazing picture quality with its unique Frame design. Key features of The Frame include: modern frame design and QLED picture quality.

Neo QLED

Samsung’s Neo QLED lineup brings together enhanced AI picture quality and more connected viewing experiences across the QN80H and QN70H.

Certified by TÜV Rheinland as a Real QLED TV, Samsung Neo QLED uses a blue light backlight and a genuine quantum dot sheet to maintain a stable colour spectrum and consistent picture performance. Real QLED with 100% Color Volume helps keep colour accurate and stable, even at high brightness levels. Quantum Mini LED also enables ultra-precise light control, creating deeper contrast, clearer detail and more consistent brightness scene after scene.

Across the Neo QLED lineup, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling — with gaming performance of up to 144Hz available on select models — while the NQ4 AI Processor helps optimise picture and sound for a wide range of content. Additionally, the VAC makes the viewing experience more seamless and immersive.

Mini LED

The Pure Spectrum Color technology gives images greater depth and clarity. With 2 distinct models, M80H and M70H, Samsung makes Mini LED and AI-powered viewing available to more consumers. Key features include: Motion Xcelerator 144Hz, NQ4 AI Gen2 Processor, AI Sound Controller and additional AI and personalisation features.

Pricing and Availability

The lineup is available across Samsung retail stores, Samsung.com and leading offline and online retail channels.

• Samsung’s Micro RGB range starts from INR 124990
• Samsung’s OLED range starts from INR 114990
• Samsung’s Frame TV range starts from INR 56990
• Samsung’s Neo QLED range starts from INR 52990
• Samsung’s Mini LED range starts from INR 42990
• Samsung’s UHD TV range starts from INR 36990

Customers who purchase select TV models will receive a complimentary soundbar worth Rs 102990 and a free Music Studio worth INR 23990. Additionally, enjoy cashback up to 20% and flexible EMI options.

Apart from this new lineup, with Samsung SmartThings, the company has also redefined appliance reliability with Proactive Home Care.

Samsung SmartThings

Samsung has set a new standard for home appliance reliability with its SmartThings platform. The SmartThings app, available for Android and iOS, provides a centralised console to manage all connected devices remotely. It seamlessly integrates with Bixby, Alexa, and Google Assistant, enabling hands-free convenience through voice control. AI-powered insights monitor usage patterns, identify issues early, and enable timely fixes, extending appliance lifespan. The platform also optimises energy consumption through real-time monitoring and AI-driven recommendations.

With SmartThings, consumers can enjoy up to seven years of software updates on Samsung appliances for performance, security, and connectivity. This ensures appliances remain future-ready and continue to deliver optimal functionality over time.

Samsung’s Bespoke AI appliances in India, including Refrigerator, AC and Washing Machine, bring intelligent, personalised solutions to modern households with the integration of SmartThings.