Instagram now available on Samsung TVs across the US; Meta testing new features for Instagram for TV
Last year, Meta introduced Instagram on Amazon Fire TV, and this year, in February, the Instagram TV app was made available on Google TV in the US.
Yesterday, it was announced that Instagram for TV is now expanding to Samsung TVs across the US.
Instagram for TV now available on Samsung TVs in the US
Instagram for TV is available on Samsung Smart TVs in the US, including 2020 model year TVs and newer. With this expansion, Instagram is now available across the majority of connected TV devices in the US.
p.s. Instagram is now on Samsung TVs 📺
p.p.s. available in the US only— Instagram (@instagram) June 22, 2026
Apart from this, Meta is testing new features for Instagram for TV that help people connect around what they’re watching.
Testing New Features for Instagram for TV
- Channels organised around your interests: Channels make it easier to find videos everyone in the room can enjoy together, whether that’s comedy, sports, or your favourite creators.
- Cast Reels from your phone: Send reels directly from your phone to your TV in just a few taps. Casting is available on Google TV and Fire TV, including videos from your Saved tab.
- Stories on the big screen: Catch up on what friends and creators are sharing without crowding around a phone.
- Horizontal video: Meta is testing a dedicated home for horizontal videos, giving creators more ways to reach audiences and making it easier to enjoy content designed for the TV screen.
The company is also exploring new formats built for the living room:
- Longer-form creator content: Enables creators to tell deeper stories and build stronger connections with their audiences through longer-form video on TV.
- Episodic series: Unfold across multiple episodes, building on viewing behaviours already seen on the mobile app.
- Live on TV: Brings live creator experiences to the big screen and creates new opportunities for people to watch and participate together in real time.
These formats are aimed to start rolling out soon. Meta is also working closely with creators to understand what works best on TV and how these experiences can complement the ways people already use Instagram.
