Your favourite Instagram Reels are officially coming to the big screen. Meta has launched a dedicated Instagram for TV app, which is now available to download on supported Amazon Fire TV devices. The app focuses on Reels, letting users enjoy content from their favourite creators on a larger display.
The press release mentions that the app is launching first on Fire TV, which suggests that Meta could expand the Instagram for TV app to other TV platforms in the future. However, there is no official confirmation on wider availability at the moment.
How to install Instagram for TV?
To get started, download and install the Instagram for TV app from the Amazon Appstore on your Fire TV device and sign in using your Instagram account. The app supports up to five accounts, allowing multiple household members to watch Reels with personalised recommendations. You can also create a separate account specifically for Instagram for TV if you prefer.
Once logged in, the app offers search functionality to help you find creators, explore profiles, and browse topics you’re interested in. Users can like Reels and view comments and reactions directly from the TV interface.
Availability
Instagram for TV is currently available only in the US and is supported on select Amazon Fire TV devices, including:
- Fire TV Stick HD
- Fire TV Stick 4K Plus
- Fire TV Stick 4K Max (1st and 2nd Gen)
- Fire TV 2-Series
- Fire TV 4-Series
- Fire TV Omni QLED Series
There’s no word yet on when the app will roll out to other regions.
