The tech giant Apple may use “Reality” in the name and branding of its long-rumored mixed reality headset

The tech giant Apple may use “Reality” in the name and branding of its long-rumored mixed reality headset, according to trademark applications.
The terms “Reality One,” “Reality Pro,” and “Reality Processor,” which are similar to the name “realityOS” that was found in Apple’s source code, are trademarked in three different filings, and a trademark application that might be a reference to the operating system for the headset.
The applications were submitted by Immersive Health Solutions, LLC, not by Apple. To help keep their goals a secret, firms like Apple frequently use the identities of shell companies when submitting a patent or trademark application.

The Delaware-based Immersive Health Solutions was registered by Corporation Trust Co., a shell company that is also included on the realityOS trademark, according to the original story. Applications were also submitted in the UK, Canada, Australia, Saudi Arabia, Costa Rica, and Uruguay in addition to the US.

In all three files, according to the report, “virtual and augmented reality headsets, goggles, glasses, and smart glasses” are mentioned. The term “Reality Pro” refers to a future model that Apple is exploring with greater specifications, by the “Pro” appellation it offers to more expensive gadgets. The term “Reality One” may refer to the name of the headset itself.

The claimed M2 chip-based processing processor for the headset may be referred to as the “Reality Processor” in the interim.

Rumor has it that the headgear will enable both Augmented Reality (AR) and Virtual Reality (VR) experiences. These experiences could include VR versions of Apple Maps and FaceTime, as well as ones based on Hollywood movies and Apple products like FaceTime and Apple Maps. The Apple board of directors reportedly examined the headset back in May, according to reports. Ming-Chi Kuo, an Apple expert, claims that the headset won’t be accessible until January 2023.