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There is a constant requirement of change management: Kuldeep Chaudhary

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With changing trends of the internet, everything is changing rapidly – even marketing techniques. Kuldeep Chaudhary, CEO & Co-Founder, ADOHM talks to Tech Outlook about his venture ADOHM and what and how they do to keep the business growing.

What was the inspiration behind starting this platform?

Kuldeep Chaudhary: The thought behind starting this venture of our own was to develop the best MarTech product in the industry. That was achieved by gathering raw and polished thoughts and building the best product that helps in making Marketing easier.

What kind of expectations do you have with Indian users/ customers?

Kuldeep Chaudhary: There is more to it than what meets the eye. We want the consumers to be aware of who their target audiences are, the platforms they should use for their marketing activities. We want them to know what international markets are doing to tap the audiences and how different their activities are when compared with us.

What are the key factors you keep in mind while handling the marketing of different businesses?

Kuldeep Chaudhary: Factors to keep in mind while executing or handling the clients’ business are: Firstly, to know who their audiences are, secondly getting the geography right and managing the budgets right. We want to generate leads depending on the manpower capabilities of an organisation.

With the constantly changing world of technology, what kind of challenges do you face?

Kuldeep Chaudhary: The market is resistant to adopt changes, customers need to understand there is a constant requirement of change management. Technology gets obsolete over a period of time, hence reducing the life cycle of the innovation. Finally, to make the clients understand how new technology is going to support them.


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