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Xiaomi partners with TeamSGF and CryIndia in #BackToSchool initiative

Xiaomi partners with TeamSGF and CryIndia in #BackToSchool initiative

In an attempt to empower youth with right educational support , global smartphone brand Xiaomi India has partnered with SGF and CryIndia .

The announcement of this partnership was announced by Xiaomi India on their official twitter account on February 9, 2023 .

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The #BackToSchool intiative is taken to mentor young students and provide them with inclusive learning opportunities as mentioned by the smartphone brand . For this initiative the brand has partnered with –

  • CRYINDIA – Child Rights and You (YOU) in the most trusted NGO in India that works for underprivileged children . The NGO works on the issues like : child education , health & nutrition , child labour and child marriage .
  • SGF – Saurav Ganguly Foundation started by cricketer Saurav Ganguly . The foundation looks towards the hostilic developments of the students and nurtures their cricketing skills .

This has not the first time Xiaomi has been a part of initiative like this . During the time of Covid , Xiaomi started a campaign named Shiksha Har Haath in which the brand donated Redmi smartphones and also allowed people to donate their smartphones which are in good condition through a microsite so that no child should miss education due to lack of smartphone . In 2022 Xiaomi has collaborated with YouWeCan foundation to encourage and help cancer warriors shape their career trajectory in positive direction .

Xiaomi has partnered with Saurav Ganguly foundation in 2020 also to provide relief measures and assistance to families affected in cyclone Amphaan .

 

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Estuti Bajpai

Journalism student currently pursuing Masters in mass communication and Journalism from Chandigarh University. Well versed in public communication. Looking for an opportunity in the field of journalism to gain knowledge and use my journalism skills efficiently.

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