Uber Technologies Inc is set to roll out a global selfie feature to verify its ride-hail customers wear a mask.
The mask verification feature will be launched in the US and Canada by the end of September, and across Latin America and other countries after that.
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Earlier this year, Uber built innovative technology designed to verify that drivers on Uber and delivery people on Uber Eats are wearing a mask. Before starting to drive passengers or deliver food, they are asked to take a selfie showing their mouth and nose are covered.
“We firmly believe that accountability is a two-way street. That’s why we’re expanding the same technology to riders, too. If a driver reports to us that a rider wasn’t wearing a mask, the rider will be required to take a selfie with their face covered before they’re able to take another trip with Uber. With the addition of this new feature, one driver’s feedback can help ensure the safety of Uber for the next driver,” Uber said in a statement.
To date, more than 3.5 million drivers and delivery people have completed more than 100 million mask verifications, Uber said in a statement.
