Nothing becomes fastest growing smartphone brand in India with 156% YoY growth (Q1, 2025)

Yesterday, Nothing’s sub-brand CMF officially unveiled its all-new CMF Phone 2 Pro in India, and along with that, the CMF Buds 2, Buds 2a, and Buds 2 Plus were also introduced. Counterpoint Research, Research Director, Tarun Pathak, was also a part of this launch event.
In the event, the director announced that the latest Q1 2025 India data confirms that Nothing was the fastest growing brand with a YoY growth rate of 156%. This has been the fifth successive quarter for the company, while Nothing is the only brand over the past decade to achieve this milestone.
Big week for us at @Nothing 🇮🇳
• Fastest-growing smartphone brand in India: +156% YoY growth (Q1 2025)
• 5 straight quarters leading growth
• Only brand in the last 10 years to do itThank you to everyone building with us. We’re just getting started. pic.twitter.com/Z3GAHdBrvK
— Carl Pei (@getpeid) April 29, 2025
Nothing, CEO Carl Pei has also posted about this achievement on the X platform. With its new smartphones equipped with innovative features, Nothing seems to have made it place in the Indian smartphone market, which is the second largest mobile phone manufacturer globally.
After the launch of the Phone (3a) series and CMF Phone 2 Pro, the company will now be focusing on the launch of Nothing Phone (3). It was recently confirmed that the Phone (3) will make its debut in Q3, 2025, and it was tipped that the launch could take place in July 2025.
Stay tuned with The Tech Outlook for more updates.