Xiaomi Mijia Smart Air Purifier 4 Compact

This air purifier comes with up to 400+ sq ft coverage area (based on 2 Air Changes Per Hour). It boasts 230m³ powerful CADR and provides 360-degree all-round purification. Its compact design fits effortlessly into your home. The device comes with TUV Rheinland Allergy Care certification.

Sleep peacefully and breathe better with mountain-fresh purity right at your bedside.

Designed to fit anywhere and powerful enough for total purity, the #MijiaAirPurifier4Compact delivers:

✅Largest coverage area in its segment
✅3 layers of powerful protection
✅Ultra-quiet… pic.twitter.com/4qKMl6Ax83

— Xiaomi India (@XiaomiIndia) August 25, 2026

A 3-in-1 filtration system traps 99.97% of particles as small as 0.3µm. You can activate the air purifier using the Mi Home/ Xiaomi Home app. In manual mode, you can set the coverage area and customise the speed according to your preference. It works with Ok Google and Alexa. The smart sensors monitor indoor air quality in real time, while the colour-coded indicator keeps you informed.

The Auto Mode intelligently adjusts purification, or you can switch modes with a simple touch. There are three modes available: Auto, Sleep and Manual. It is equipped with a particulate matter sensor and an efficient brushless DC motor. The ultra-quiet 20dB sleep mode delivers cleaner air, and the display light turns off for uninterrupted sleep.

It comes with an energy-efficient design that consumes as little as 27W. Users can replace the filter in seconds and can also get timely replacement reminders through the Xiaomi Home app.

The device features Xiaomi’s High Efficiency filter that can remove 99.97% of airborne particles as small as 0.1 micrometres and traps dust, PM 2.5, pollen, pet dander, smoke and even the smallest microplastics.

Pricing

It is priced at Rs 7,999.

Xiaomi Mijia Smart Air Purifier 6

It covers up to 940 sq. ft. area (based on 2 ACPH), and the purifier is equipped with a 5-sensor intelligent AQI Monitoring system that includes a new PM1 sensor, temperature sensor, dust sensor, humidity sensor and PM2.5 sensor.

Fast, silent, and uncompromising protection for your home.

Experience mountain-fresh air right at home with the all-new #MijiaAirPurifier6.

✅India's only PentaClean air purifier
✅Purifies in just 3.5 minutes
✅Whisper-Quiet Sleep Mode

Available at ₹19,999*. Sale Starts On… pic.twitter.com/OrlcOacww5

— Xiaomi India (@XiaomiIndia) August 25, 2026

The device arrives with an industry-leading 5-layer filtration system that includes a primary filter, Xiaomi high-efficiency filter, high-quality activated carbon, UVC sterilisation and fresh negative ions. The nano-level high-precision filtration offers a 98.2% 1-hour pollen allergen removal rate, 99.31% 1-hour pet dander allergen removal rate, 98.11% 1-hour dust mite allergen removal rate and 99.99% 1-hour PM10 allergen removal rate.

The intuitive LCD colour display gives you accurate insights about air quality. There are different smart modes available: Auto Mode Smart Purification, Sleep Mode Whisper-Quiet Comfort, Level 1 Gentle Purification, Level 2 Balanced Purification, Level 3 Rapid Purification and Manual Mode personalised control.

The built-in UVC light module sterilises when illuminated, allowing the product to eliminate bacteria and viruses like H1N1 virus, E coli, P. aeruginosa, S. aureus and pneumonia bacteria. Meanwhile, the high-quality columnar activated carbon effectively removes harmful gases such as formaldehyde, toluene and TVOCs, while also absorbing odours. It offers faster air circulation in just 3.5 minutes with a 443 m3/h particle CADR. Advanced filtration delivers reliable purification day after day, and smart filter life monitoring notifies when replacement is recommended.

It can be controlled via the Xiaomi Home app and works with Ok Google and Alexa. It features a detachable top cover and a magnetic door design.

Pricing

It is priced at Rs 19,999

The sale for these Mijia air purifiers will start on 2^nd September.

The post Xiaomi’s Mijia Smart Air Purifier 4 Compact and Mijia Smart Air Purifier 6 launched in India appeared first on The Tech Outlook.

Read more about the update below.

Mijia Smart Air Purifier Series – Launching on 25th August 2026 in India

Xiaomi is introducing the Mijia Smart Air Purifier 6 and Mijia Smart Air Purifier 4 Compact in India as its next-generation air purification lineup, and both models are teased with the company’s PentaClean Air Purification technology. As per the brand, PentaClean combines a 5-stage filtration system and 5-sensor AQI monitoring, and Xiaomi further claims it to be India’s only PentaClean Air Purification system within its stated price segment.

Speaking more, the upcoming Mijia air purifiers are equipped with what the company calls an industry-leading 5-layer filtration system, along with an upgraded 5-sensor AQI monitoring system for monitoring the surrounding air quality. The purifiers also feature a real-time AQI display, while Xiaomi has depicted AQI 20 as its clean-air standard in comparison to the stated industry focus of AQI 50. Furthermore, the company is promoting the lineup as being capable of recreating a ‘Himalayan-fresh air’ experience inside the home.

Coming to their coverage area, the Mijia Smart Air Purifier 6 has been designed for spacious Indian homes and is claimed to offer an effective coverage area of up to 940 sq. ft. On the other hand, the more compact Mijia Smart Air Purifier 4 Compact offers over 400 sq. ft. of effective coverage area, calculated at 2 ACPH, and Xiaomi claims that it provides the largest coverage area in its segment. The latter is also being positioned for use across homes, offices, as well as kids’ rooms.

Notably, Xiaomi has also highlighted the purification speed of its upcoming Mijia air purifiers, with the devices claimed to provide fresh air in a room in as little as 3.5 minutes. A 108 sq. ft. room can reportedly be purified within 3.5 minutes, whereas a 200 sq. ft. room is said to take around 6 minutes. To note, the 108 sq. ft. test scenario is based on a ceiling height of 2.4 metres or 7.9 feet.

Apart from their purification capabilities, low-noise operation is another feature that Xiaomi has highlighted. The Mijia Smart Air Purifier 6 is rated to operate at as low as 32.1dB, whereas the Mijia Smart Air Purifier 4 Compact is claimed to go down to just 20dB. For comparison, Xiaomi has listed whisper-quiet surroundings at around 35dB and normal chatter at around 45dB, suggesting that the devices could be used while sleeping, working, or relaxing without causing much noise disturbance.

Furthermore, the air purifiers are also teased with a 99.99% H1N1 removal rate, UVC sterilisation, and high-quality activated carbon, which together are being promoted as providing an additional layer of protection. The purification system has also been designed to tackle indoor pollutants, cooking smells, and other unpleasant odours.

As for formaldehyde and TVOC purification, Xiaomi has revealed a tested formaldehyde CADR of 218m³/h, along with a claimed 98% formaldehyde removal rate within one hour. The purifiers are also claimed to offer a 92.4% TVOC removal rate within one hour.

Regarding their smart capabilities, the upcoming Mijia Smart Air Purifier series will support Xiaomi HyperOS Connect and the Xiaomi Home app, allowing users to integrate the devices with Xiaomi’s connected ecosystem. Support for Google Home and Amazon Alexa has also been revealed, further offering smart-home control options.

The upcoming air purifiers have additionally been showcased with SGS Allergen Removal Testing and ITS Allergen Free Certification. Xiaomi is promoting the Mijia Smart Air Purifier 4 Compact with the tagline ‘Wonderfully Compact. Surprisingly Powerful.’, while the overall lineup is positioned to quietly blend into bedrooms, living rooms, home offices, regular offices, and children’s rooms.

Stay tuned for more updates.

The post Xiaomi’s First Mijia Products, Mijia Smart Air Purifier 6 and Mijia Smart Air Purifier 4 Compact, Officially Announced to Launch in India on 25th August appeared first on The Tech Outlook.

Read more about it below.

Mijia Could Launch an Air Purifier as Its First Product in India

Although the exact name of the upcoming product has not yet been revealed, the latest teaser strongly hints towards it being an air purifier.

In the teaser shared by Xiaomi India, the brand mentions, “Stay tuned for a breath of fresh air.” Furthermore, the teaser video highlights the text “Your Room Deserves This”, with mountains shown in the background, again pointing towards fresh and clean air.

We're taking smart living to a whole new level of purity.

Stay tuned for a breath of fresh air.#MijiaByXiaomi #Mijia
Get Notified: https://t.co/IAiJKhmGuo pic.twitter.com/GO9IFoGKrj

— Xiaomi India (@XiaomiIndia) August 14, 2026

Towards the end of the teaser, the same “Stay tuned for a breath of fresh air” message appears once again, thereby strongly hinting that the upcoming Mijia product could indeed be an air purifier.

Apart from this, the Mijia microsite is now live on Xiaomi India’s website as well. However, apart from the Mijia branding and a message regarding a new product coming soon, not much has been revealed about the upcoming launch yet.

Now that Xiaomi has started teasing the first Mijia product for India, we can expect the brand to gradually reveal more details in the coming days, including its exact product name, specifications, launch date, pricing and the platforms through which it will be available.

Stay tuned for more updates!

The post Mijia’s First Product in India Could Be an Air Purifier, Xiaomi Starts Teasing Its Arrival appeared first on The Tech Outlook.

Read more about these below.

boAt Aavante Bar Prime Series Launched in India

Starting with the Aavante Bar Prime DA600, this one comes with 600W boAt Signature Sound along with a 5.2-channel surround sound setup. It also comes with Dolby Atmos support, dual wired subwoofers and dual rear satellite speakers, thereby offering a more immersive audio experience while watching movies, playing games, listening to music or even watching live sports.

Coming to the Aavante Bar Prime B450, this one offers 450W sound output along with a 5.2-channel surround sound setup. It also gets dual wired subwoofers and rear satellite speakers, which should help in offering deeper bass and a more room-filling sound experience.

Lastly, the Aavante Bar Prime Thunder-D comes with Dolby Audio support and has been designed to offer balanced acoustics for everyday entertainment. This includes movies, music, sports and other content that users may consume at home.

Speaking of connectivity, all three soundbars come with Bluetooth 5.3, HDMI eARC, USB, AUX and Optical connectivity options. This means users can connect them with televisions, gaming consoles and other compatible entertainment devices without much hassle.

Another thing to note is that across the lineup, users will get features like boAt Signature Sound, Dolby technologies, dual-subwoofer configurations and surround-sound support on select models.

Speaking of the pricing, the newly launched Aavante Bar Prime series is priced between INR 12,999 and INR 18,999 and is available for purchase via the boAt official website, Amazon India, Flipkart and leading offline retail stores across the country.

Stay tuned for more updates!

The post boAt Aavante Bar Prime Series Launched in India With Up to 600W Sound, Dolby Atmos support, and 5.2-Channel Audio appeared first on The Tech Outlook.

Read more about these newly launched audio products below.

AKAI SB-24 Bluetooth Soundbar – Specifications and Features

Starting with the AKAI SB-24 Bluetooth Soundbar, it offers a 24W RMS audio output as it uses two 2.25″ drivers and connectivity-wise, it supports Bluetooth 5.3, USB, AUX, and TF card input, along with TWS pairing.

RGB lighting, an IPX4 splash resistance rating, a 2,400mAh battery which is claimed to offer up to five hours of playback and USB Type-C charging are all supported. A built-in microphone is also provided for hands-free calling.

AKAI BD-24 Bluetooth Speaker – Specifications and Features

The AKAI BD-24 portable Bluetooth speaker also offers a 24W RMS audio output; however, it uses a 2.5″ driver. It features a Class D switching amplifier and supports Bluetooth 5.0, USB, AUX, and TF card connectivity. TWS pairing is supported as well.

This one also comes with RGB lighting and a built-in microphone. But compared to the SB-24 soundbar, it features a 3,600mAh battery which is claimed to deliver up to five hours of playback, and USB Type-C charging is also supported.

AKAI PM-1400 TURBO – Specifications and Features

Coming to the AKAI PM-1400 TURBO Party Speaker, it delivers a 140W RMS audio output through its dual 8″ woofers and offers TWS pairing, allowing you to connect two units to achieve a combined 280W stereo output.

The party speaker comes with a rechargeable wireless microphone, while a wired microphone input is also provided. Other features include RGB lighting and a digital display. Its connectivity options consist of Bluetooth, USB, TF card, and AUX.

The AKAI PM-1400 TURBO packs a 4,500mAh battery, which is claimed to offer up to four hours of playback. It also comes with a one-year brand warranty.

“Manufactured proudly in India, AKAI audio solutions are a blend of versatility and functionality”  “Our products are designed and built keeping in mind the century old Japanese legacy and our strong focus on the Mottainai philosophy that encourages resourcefulness and value delivery across the brand”

Anurag SharmaMD & CEO, AKAI India

AKAI PM-2400 TURBO – Specifications and Features

Finally, the AKAI PM-2400 TURBO is revealed to deliver a 240W RMS audio output using dual 10″ woofers and a dedicated tweeter. Its TWS pairing feature allows two units to be connected for a combined 480W stereo output.

The party speaker also features a dedicated guitar input and comes with a rechargeable wireless microphone. Karaoke support, voice effects, and RGB lighting are also offered.

It packs a larger 7,200mAh battery, which is claimed to provide up to 4 to 4.5 hours of playback.

Pricing and Availability

The AKAI PM-2400 TURBO carries a price tag of INR 23,990, whereas the SB-24 Soundbar and BD-24 Bluetooth Speaker carry the pricing of INR 2,399 and INR 2,437, respectively. Pricing for the AKAI PM-1400 TURBO and other PartyMate Series has not yet been disclosed.

All four audio products are manufactured in India and are available through AKAI India’s official website, selected online stores, and authorised offline retailers.

Stay tuned for more updates!

The post AKAI Launches Four New Audio Products in India With Up to 240W Output, TWS Pairing, RGB Lighting and Karaoke Support appeared first on The Tech Outlook.

Read more about the newly launched product below.

Portronics Pure Sound Pro X2 – Specifications and Features

This newly launched home theatre system features a sleek soundbar with onboard controls, a wired subwoofer, and two satellite speakers that can be positioned alongside the television setup, which delivers a total audio output of 150W.

Bluetooth 5.4 for wireless audio streaming, and HDMI ARC, Optical, USB, and AUX as Wired connectivity options are given in this Home Theatre system.

In this, you will get four dedicated EQ modes—Music, Movie, News, and Night. And as the name suggests, the Music mode is designed for a richer listening experience, while the Movie and News modes focus on improving dialogues and overall audio clarity. The Night mode offers a more balanced output for listening at lower volumes.

Also, to add, Portronics is offering a wireless remote control with the home theatre system. It can be used to control the volume, media playback, input source, and EQ modes from a distance.

Pricing and Availability

The Portronics Pure Sound Pro X2 carries an MRP of INR 9,999; however, it is currently available at a special launch price of INR 5,999 via the official Portronics website, Amazon India, Flipkart, and leading online and offline retail stores across the country.

Stay tuned for more updates!

The post Portronics Pure Sound Pro X2 Launched in India With 150W Output, 5.1-Channel Audio and Bluetooth 5.4 appeared first on The Tech Outlook.

Check out more about the newly-launched device and its revealed details below.

Portronics CineArc – 5.1 Channel Home Theatre System Launched in India

The Portronics CineArc home theatre system features a clean and neat design, and it comes in a sleek black color option. The CineArc includes a soundbar, dual wired satellite speakers, and a dedicated wired subwoofer, thereby offering users a true 5.1 channel audio setup.

Speaking more about its audio output, the latest Portronics CineArc home theatre system will be offering 200W HD sound, and it is designed to deliver room-filling audio for movies, gaming, music, and streaming content. The brand also claims that the device will be able to offer clear dialogue, detailed audio, powerful bass, and surround sound effects, thereby bringing a cinematic listening experience to users at home.

Additionally, the soundbar also features an integrated control panel, using which users will be able to quickly access p1layback and volume functions. An LED display and a slim IR remote control are also provided with the device for added convenience.

Other notable key specs of the device include multiple EQ modes such as Music, Movie, News, and Night listening presets. These sound profiles will be able to automatically optimise the audio settings based on the content being played. Users will also be able to further personalise the listening experience with dedicated bass and treble controls.

Bluetooth version 5.4, HDMI ARC, Optical, AUX, and USB input options are its connectivity options which allows users to connect the home theatre system with smart TVs, gaming consoles, laptops, smartphones, streaming devices, and more.

Whle the Portronics CineArc 5.1 channel home theatre system has an MRP of INR 14,999, it is currently available for purchase at a discounted price of INR 7,299 on Portronics’ official India website, Amazon, Flipkart, and leading online and offline retail stores across India.

A standard 12-month warranty is being offered with it.

Stay tuned for more updates.

The post Portronics CineArc 5.1 Home Theatre System Launched With 200W HD Sound, Wired Subwoofer, Dual Satellite Speakers, Bluetooth 5.4, and HDMI ARC appeared first on The Tech Outlook.

Check out more about the offers and deals below.

Amazon Prime Day 2026 – Membership and Bank Offers

To begin with, Amazon is also offering a flat INR 500 off on its annual Prime membership, making it available at just INR 999. Apart from this, the Prime plans are also starting at INR 299/year with INR 100 off on the Shopping Edition, and INR 599/year with INR 200 off on the Prime Lite membership.

Talking about the sale offers, Prime members will be able to get access to the 10th Anniversary Deals, along with additional savings of up to 10% on SBI debit and credit cards, Axis Bank credit cards, and EMI transactions. Unlimited 5% cashback with the Amazon Pay ICICI Bank credit card is also being offered, and Amazon Pay Later’s Pay in 3 installments will be available as well, enabling interest-free EMIs on carts worth more than INR 1,500.

Notably, OnePlus had already revealed the offer pricing for its smartphones and IoT devices earlier, and many other brands are also joining the Prime Day 2026 sale with exciting deals and discounts.

Electronics and Gadgets Offers – Prime Day 2026

Early Deals

As part of the early deals, the OnePlus 13 smartphone with 12GB RAM and 256GB storage, will be made available at INR 54,999 with 25% off. The ASUS Vivobook 15 Smartchoice laptop powered by the Intel Core i3 13th Gen 1315U processor, will be listed at INR 44,990 with 42% off.
Coming to other listed products, the Samsung 138 cm (55 inches) Crystal 4K Vista Ultra HD Smart LED TV will be available at INR 39,490 with 28% off, while the LG 1.5 Ton 3 Star Smart Inverter Split AC will be offered at INR 35,490 with 53% off. The Godrej 600L 3 Star Smart Convertible Zones Refrigerator will be listed at INR 69,990 with 40% off, and the BenQ GP520 4K 4LED Smart Projector will be available at INR 1,14,490 with 42% off.

Smartphones and Accessories

Speaking about smartphones and accessories, customers will be able to get up to 40% off on smartphones and accessories during the Prime Day 2026 sale. These offers will include instant bank discounts, up to 12 months No Cost EMI, and exchange offers worth up to INR 66,000.
New smartphone launches from leading brands will also be taking place during the sale. The key lineup includes Samsung Galaxy M47, OnePlus N6, OnePlus Nord 6, Redmi A7 Pro 5G, iQOO 15R, OnePlus Nord Buds 4 Pro, and Samsung Galaxy Buds4 Pro.

Consumer Electronics and Personal Computing

On the consumer electronics and personal computing side, up to 80% off will be offered on electronics, accessories, wearables, and headphones. Deals from brands such as boAt and Ray-Ban Meta are also part of the sale, and products like the boAt Rockerz 650 Pro and Ray-Ban Meta Gen 1 glasses will be available for customers.
Up to 75% off on cameras and camera accessories is also being offered, and the GoPro HERO13 Black Waterproof Action Camera will be one of the listed products. Additionally, customers will be able to get up to 40% off on laptops and tablets, and up to 60% off on speakers. The Dell 15 laptop with 13th Gen Intel Core processor is also listed as part of the Prime Day 2026 sale.

Home Entertainment

For home entertainment products, smart TVs from Samsung, Sony, TCL, LG, and Xiaomi will be available with up to 65% off. The TCL Metallic Bezel Less Series 4K Ultra HD Smart LED Google TV and Xiaomi Ultra HD 4K Smart Google LED TV are some of the listed models.
Projectors from Wzatco, E GATE, CrossBeats, ZEBRONICS, and Lumio will also be available with up to 70% off. Some of the key projector models include the Wzatco Yuva Infinity Google TV, E GATE Atom 4X+ Fully Automatic Projector 4K, and Lumio Arc 5 Portable Home Projector.
Other offers in the home entertainment category include instant bank discounts of up to INR 12,000, coupon discounts of up to INR 5,000, and up to 12 months No Cost EMI.

Home Appliances

Regarding home appliances, Amazon will be offering up to 65% off on products from Haier, Samsung, LG, Godrej, and Daikin. Exchange discounts of up to INR 15,000, instant bank discounts of up to INR 17,000, additional coupon discounts of up to INR 5,000, and up to 18 months No Cost EMI are also being offered.
Washing machines from LG, Samsung, Bosch, IFB, and more will be available with up to 60% off, while air conditioners from Carrier, Daikin, Panasonic, LG, and more will start at INR 20,490. Refrigerators from Samsung, Haier, LG, Godrej, and more will be offered with up to 55% off.
Dishwashers from Bosch, IFB, Faber, and more will be available with up to 55% off, and chimneys from Faber, Elica, Glen, Crompton, and more will be listed with up to 65% off. Microwaves from Samsung, LG, Haier, and more will start at INR 4,990.

Smart Devices With Alexa

Coming to smart devices with Alexa, Amazon will be offering up to 45% off on Echo smart speakers, smart displays with Alexa, and Fire TV devices. The Echo Dot 5th Gen will be available at INR 3,999 with a flat 27% off, and the Echo Pop will be listed at INR 2,949 with a flat 41% off.
The Echo 4th Gen will be offered at INR 5,000 with a flat 50% off, while the Echo Dot Max will be available at INR 8,999 with a flat 18% off. The Echo Spot will be available at INR 6,999 with a flat INR 2,000 off, Echo Show 8 at INR 17,999 with a flat INR 7,000 off, Echo Show 11 at INR 24,499 with a flat INR 2,500 off, and Echo Studio at INR 21,499 with a flat INR 2,500 off.
For Fire TV devices, the Fire TV Stick HD will be available at INR 2,999 with 45% off, while the Fire TV Stick 4K Plus and Fire TV Stick 4K Select will be listed at INR 4,499 and INR 3,499 respectively with a flat 36% off. The Fire TV Cube will also be offered at INR 12,999 with a flat INR 1,000 off. Up to 55% off on Smart TVs with Fire TV built-in will also be available.

Amazon Business Electronics Offers

Finally, regarding Amazon Business electronics offers, business customers will be able to get up to 75% off across laptops, desktops, printers, headphones, air conditioners, coolers, office furniture, kitchen appliances, and industrial supplies.
Cashback of up to INR 9,999 across three purchases on eligible prepaid orders is also being offered. Up to 35% off on bestselling laptops, desktops, and printers, along with up to 65% off on headphones, will also be available.
Some of the listed products and brands include JBL Tune 770NC Wireless Over Ear Headphones, HP 15 13th Gen Intel Core i5-1334U Laptop, Acer, Marshall, Dell, boAt, ASUS, Samsung, and Lenovo.

The post Amazon Prime Day 2026 Starts Tonight: Early Gadget Deals Now Live Ahead of Sale appeared first on The Tech Outlook.

Today, the company has officially teased the launch of a new gadget that is teased to deliver “New Cinematic Sound.”

Not one. Not two. Something more. Something better. Coming Soon. #NewCinematicSound

Register to be notified first: https://t.co/Diwro7bIkr pic.twitter.com/SLZSeSakMl

— Sony India (@sony_india) June 22, 2026

The teaser gives a glimpse of a soundbar. While the interested users can register themselves on the given link for notifications related to this upcoming gadget. The shopatsc website reveals that the soundbar will arrive with 360 Spatial Sound Mapping and will provide a truly cinematic movie experience at home with Dolby Vision+Atmos, IMAX Enhanced and dtsX technology.

If you recall the previous years, in 2024, the company introduced the Sony BRAVIA Theatre Bar 8 and Theatre Bar 9 in India around the same time, while in 2025, Sony unveiled the Bravia Theatre System 6 and Theatre Bar 6 in India at the end of June.

Looking at this, it is assumed that this year we may again see the launch of a new Bravia Theatre Bar. Though it is advised to wait for official confirmation before coming to any conclusion.

Stay tuned with The Tech Outlook for the latest tech updates.

The post Sony India teases the launch of a new soundbar appeared first on The Tech Outlook.

Read more about Sony’s latest BRAVIA 7 II and BRAVIA 9 II True RGB TVs and their specs below.

The newly-introduced BRAVIA 7 II True RGB TV, as mentioned, is part of Sony’s new True RGB LED TV lineup and it uses independently driven red, green, and blue LEDs for precise colour reproduction in bright living room environments. Along with the BRAVIA 9 II, this model is pointed out to offer the largest colour volume in Sony’s home TV history, delivering a high colour gamut, better contrast, depth, and smooth gradation.

Speaking more, the new True RGB LED TVs are powered by Sony’s RGB Backlight Master Drive Pro, which drives each LED with high precision. This further helps in improving brightness, reducing blooming, and producing purer colours when compared to conventional Mini LED displays. The independently driven RGB LEDs, along with X-Wide Angle Pro, are also revealed to offer beautiful images and consistent colours from wide viewing angles.

Sony’s BRAVIA 7 II True RGB TV comes in screen sizes ranging from 50″ to 98″ class, while the BRAVIA 9 II True RGB TV will also be offered in a larger 115″ class screen option. The two TVs have also been made with ease of installation and integration in mind, and are said to bring a large-screen cinematic viewing experience.

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BRAVIA 7 II: A new dimension of color with True RGB

On the smart features side, the latest BRAVIA True RGB LED TVs come with Google TV and Gemini support. Gemini is revealed to learn what users like and adapt to their questions, whether it is for finding the next favourite show, an educational deep dive, or seamless smart home control. Full-range speakers are also present, along with Voice Zoom 3 powered by AI, and the evolved 3D Surround Upscaling feature, which expands stereo sound to a wider 3D surround experience.

Coming to the design, Sony has given the TVs a flagship design with a wave-textured bezel and a transparent centre stand, offering a floating and cable-free look. The screen is also made to serve as décor even when not in use.

About the BRAVIA 9 II True RGB TV, this model is said to be Sony’s most advanced expression of True RGB and it features newly-developed LED controllers for the highest level of backlight control. It also comes with RGB Triluminos Max, Luminance Booster Pro, smoother gradation, accurate hues at higher brightness levels, and the Immersive Black Screen Pro technology, which offers a glare-free and low-reflection screen treatment for richer blacks in bright living room environments. Sony Pictures Entertainment had also participated in the evaluation of the surface film, helping the TVs preserve the filmmaker’s intended picture quality across different home lighting environments.

Just to add, the BRAVIA 9 II True RGB TV also supports Acoustic Multi-Audio+ with up-firing beam tweeters for cinematic surround sound with more depth and immersion.

Speaking of the shared cinema-driven features, both the BRAVIA 9 II and BRAVIA 7 II True RGB TV models support My Cinema, Ambient Optimization, Studio Calibrated modes for Netflix, Prime Video, and SONY PICTURES CORE, along with Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced. To note, the availability of a few of these features may vary depending on the region.

BRAVIA Theater Trio – Features

Along with the new True RGB LED TVs, Sony has also introduced the BRAVIA Theater Trio, which is a premium wireless theatre system made for ultra-large screens. It has been developed to bring an authentic cinema experience into the home, and Sony has worked in collaboration with Sony Pictures Entertainment for creating this new audio system.

The BRAVIA Theater Trio features a newly-designed three-speaker system, consisting of optimized front left, right, and centre speakers. It is said to deliver a wide and immersive soundstage, along with clear dialogue, while also keeping the overall setup space efficient.

“Sound design is integral to the cinematic experience and often drives the visceral impact of a scene,” said Tony Lamberti, Academy Award–nominated sound mixer. “The spatiality of the BRAVIA Theater Trio is exceptional; it fully envelops you in sound and delivers a truly immersive, cinematic experience in the home.”

“When we design sound for film, every choice is about guiding what the audience feels in a moment,” said Andrew DeCristofaro, sound designer at Sony Pictures Entertainment. “The BRAVIA Theater Trio brings that same intention into the home, letting people hear the detail, movement, and balance the way we meant it to be experienced.”

Speaking more, Sony’s 360 Spatial Sound Mapping technology can generate up to 24 phantom speakers to create a wider cinematic sound field. The technology has been developed with insights from Sony Pictures Entertainment and is informed by an in-depth study of professional studio acoustics and the listening environments used in film production. By creating both direct sound and natural reflections similar to cinemas, 360 Spatial Sound Mapping is said to transform a room into an immersive audio space using only the existing speaker layout.

The BRAVIA Theater Trio also comes with a newly-added high-performance USB-C microphone, which helps in enhanced measurement accuracy and precise room calibration. It also supports Dolby Atmos, DTS:X, and IMAX Enhanced for compatible content, and can further be expanded with optional subwoofers and rear speakers, including dual subwoofer configurations.

Pricing and Availability

Speaking first about the global pricing, the BRAVIA 9 II True RGB TV is available for pre-sale via Sony and other authorized dealers. Its 115″ class model is priced at $30,999.99 in the US and $41,999.99 in Canada, and it will be available this fall. The 85″, 75″, and 65″ class models are priced at $6,499.99, $4,599.99, and $3,599.99 in the US, respectively.

The BRAVIA 7 II True RGB TV is available for sale via Sony, Best Buy, and other authorized dealers. Its 98″ class model is priced at $8,999.99 in the US and $12,999.99 in Canada, and this variant will be available this summer. The 85″, 75″, 65″, 55″, and 50″ class models carry respective US price tags of $3,999.99, $3,099.99, $2,599.99, $2,099.99, and $1,599.99.

In India, the BRAVIA 7 II series will be available starting today through Sony Centers, Sony Exclusive stores, ShopatSC.com, major offline retailers, and e-commerce platforms.

About the offers, customers purchasing the 55″ and 65″ BRAVIA 7 II models will be able to get up to INR 9,000 instant cashback on 3, 6, and 9 months low-cost EMI transactions using Yes Bank, Kotak, Bank of Baroda, and ICICI Bank credit cards via Pine Labs. Up to INR 4,500 instant cashback on 0 EMI full payment transactions using the same bank credit cards is also available, along with easy EMI options.

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Just to add, customers will also be able to get up to INR 15,000 off on the purchase of a soundbar with this TV. For the 65″ model, there is also up to INR 4,000 off on the purchase of a BRAVIA CAM. Home delivery from trusted authorized Sony Center stores, along with free brand-approved wall-mount or table-top installation, are also offered.

Finally, the BRAVIA Theater Trio has a suggested retail price of $2,199.99 in the US and $2,799.99 in Canada, and it is available for pre-sale via Sony, Best Buy, Amazon, and other authorized retailers.

Stay tuned for more updates.

The post Sony BRAVIA 9 II, BRAVIA 7 II True RGB TVs and BRAVIA Theater Trio Announced Globally; BRAVIA 7 II 55″ and 65″ Models Also Open for Pre-Booking in India appeared first on The Tech Outlook.