The homegrown brand boAt has gained wide popularity among Indian consumers in the past few years due to its smart audio and wearable lineup. Whether it’s an eye-catching design or hi-tech technology, boAt products have got lot of praise from consumers.
Well, to stay ahead of the game in this AI era and deliver an innovative experience to its users, the brand seems to be preparing its most ambitious move yet.
According to sources, boAt is working on a new AI-led experience for its audio lineup, one that goes beyond the voice assistants seen in the previously launched gadgets.
It is said that the AI is being designed to hold sustained, natural conversations rather than just executing one-off instructions, which will be something different to experience for users. A few sources have also hinted that the experience may be built to understand regional accents and dialects more effectively.
There is confusion about whether this AI experience will roll out as a firmware/software upgrade to boAt’s existing audio devices, or whether it’s being built for an entirely new lineup.
Industry watchers tracking this latest development believe that an official announcement is unlikely to be far off.
Readers are advised to take the above information with a pinch of salt since nothing is officially confirmed as of yet and the exact scope of the feature remains unclear at this stage. The company has also not responded to queries on the matter so far.
