WISe.ART Revolutionizes the NFT Marketplace with the Launch of a New Groundbreaking Authentication System

FOR IMMEDIATE RELEASE

WISe.ART Revolutionizes the NFT Marketplace with the Launch of a New Groundbreaking Authentication System

Addressing Counterfeits & Pioneering the Future of Digital Ownership

Geneva, Switzerland – August 23, 2023WISeKey International Holding Ltd. (“WISeKey”) (SIX: WIHN, NASDAQ: WKEY), a leader in cybersecurity, digital identity, and Internet of Things (IoT) solutions operating as a holding company, today announced that its subsidiary WISe.ART, an emerging force in the digital arts marketplace, has introduced a novel authentication system for NFTs (Non-Fungible Tokens) that promises to address the industry’s counterfeit and illegal sales challenges. With the rising prominence of NFTs, this development could not have come at a more pivotal time, ensuring that the digital future is built on trust, authenticity, and innovation.

New key features of WISe.ART’s offering include:

  • Irreversible Linking: Beyond just digital assurance, WISe.ART bridges the gap between the digital and physical realms. It creates an unbreakable bond between a digital asset and its physical counterpart, should one exist.
  • White-labeling and Distinctive Designs: Every asset on the platform with be identified using uniquely identifiable marks exclusive to the WISe.ART platform.

Of note, these upgraded features expand WISe.ART’s existing offerings which include:

  • Proof of Authenticity: WISe.ART ensures every NFT purchased is genuine, providing peace of mind for buyers and collectors in an industry frequently overshadowed by forgery concerns.
  • Respect for Privacy with Robust KYC: While the platform champions user anonymity, it simultaneously implements rigorous Know Your Customer (KYC) processes to prevent illegal activities and ensure a transparent, clean marketplace.
  • State-of-the-art Security: Collaborating with WISeKey’s security technologies, WISe.ART guarantees unparalleled protection throughout the NFT journey, from creation to sale.

WISe.ART is one of the first companies in the space to connect authentication of a digital and physical item, screen users using a KYC process and is the only NFT platform that uses its own technology. Furthermore, WISe.ART platform has its own vetting committee with a genuine artistic direction.

As the world gravitates towards a digital future, NFTs are undeniably poised for exponential growth. They represent more than just art – they are the very essence of digital ownership, offering tangible value in virtual spaces. Their applications, from gaming to real estate, and the potential they hold for artists, creators, and investors alike, make them a cornerstone of the digital evolution.

WISe.ART’s CEO Carlos Moreira, commented, “We believe in a future where digital assets are as valuable, if not more so, than physical ones. We are pioneering the future of digital ownership and our mission at WISe.ART is to ensure that this future is authentic, secure, and accessible to all.”

The launch of WISe.ART’s authentication system is not just a game-changer for the NFT industry; it’s a beacon for the digital era.

For more information, please visit: www.wisekey.com.

About WISeKey:
WISeKey International Holding Ltd (“WISeKey”, SIX: WIHN; Nasdaq: WKEY) is a global leader in cybersecurity, digital identity, and IoT solutions platform. It operates as a Swiss-based holding company through several operational subsidiaries, each dedicated to specific aspects of its technology portfolio. The subsidiaries include (i) SEALSQ Corp (Nasdaq: LAES), which focuses on semiconductors, PKI, and post-quantum technology products, (ii) WISeKey SA which specializes in RoT and PKI solutions for secure authentication and identification in IoT, Blockchain, and AI, (iii) WISeSat AG which focuses on space technology for secure satellite communication, specifically for IoT applications, and (iv) WISe.ART Corp which focuses on trusted blockchain NFTs and operates the WISe.ART marketplace for secure NFT transactions.

Each subsidiary contributes to WISeKey’s mission of securing the internet while focusing on their respective areas of research and expertise. Their technologies seamlessly integrate into the comprehensive WISeKey platform. WISeKey secures digital identity ecosystems for individuals and objects using Blockchain, AI, and IoT technologies. With over 1.6 billion microchips deployed across various IoT sectors, WISeKey plays a vital role in securing the Internet of Everything. The company’s semiconductors generate valuable Big Data that, when analyzed with AI, enable predictive equipment failure prevention. Trusted by the OISTE/WISeKey cryptographic Root of Trust, WISeKey provides secure authentication and identification for IoT, Blockchain, and AI applications. The WISeKey Root of Trust ensures the integrity of online transactions between objects and people. For more information on WISeKey’s strategic direction and its subsidiary companies, please visit www.wisekey.com.

About WISe.ART: Established in September 2020, our marketplace is a forward-thinking digital art platform pioneering the intersection of blockchain technology and artistic and/or visionary creativity. With a strong commitment to democratizing access and ownership to unique innovative products, WISe.ART provides a vibrant marketplace for buying, selling, preserving, and discovering original digital creations. By embracing blockchain and NFT technology, WISe.ART ensures provenance, artist recognition, heritage preservation and secure, transparent transactions.

WISe.ART platform leverages WISeKey’s strong cybersecurity expertise, digital identity technology. As a part of our mission to empower creators and collectors, the launch of the WISe.ART token marks a significant milestone in our journey. By creating a unique digital currency, we aim to foster an inclusive, engaging, and rewarding ecosystem that transcends traditional boundaries of the art world.

By 2021, NFTs had begun to attract significant interest from traditional art markets, musicians, celebrities, and more. DappRadar reported in their Q1 2021 report that the NFT market had grown by around 2,000%, reaching a value of over $2 billion. Governments, Institutions, Foundations and Museums are now looking toward this technology to monetise their cultural heritage. The WISe.ART token will secure major collections by preserving humanity’s data collection onto the blockchain while raising funds for the maintenance of our history.

Press and investor contacts:

WISeKey International Holding Ltd
Company Contact:  Carlos Moreira
Chairman & CEO
Tel: +41 22 594 3000
[email protected] 
WISeKey Investor Relations (US)
Contact:  Lena Cati
The Equity Group Inc.
Tel: +1 212 836-9611
[email protected]
WISe.ART
Contact: Sixtine Crutchfield
Art Director
Tel: +41225943000
[email protected]

Disclaimer:
This communication expressly or implicitly contains certain forward-looking statements concerning WISeKey International Holding Ltd and its business. Such statements involve certain known and unknown risks, uncertainties, and other factors, which could cause the actual results, financial condition, performance, or achievements of WISeKey International Holding Ltd to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. WISeKey International Holding Ltd is providing this communication as of this date and does not undertake to update any forward-looking statements contained herein because of new information, future events or otherwise.

This press release does not constitute an offer to sell, or a solicitation of an offer to buy, any securities, and it does not constitute an offering prospectus within the meaning of article 652a or article 1156 of the Swiss Code of Obligations or a listing prospectus within the meaning of the listing rules of the SIX Swiss Exchange. Investors must rely on their own evaluation of WISeKey and its securities, including the merits and risks involved. Nothing contained herein is, or shall be relied on as, a promise or representation as to the future performance.

Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. TheTechOutlook.com takes no editorial responsibility for the same.




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