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“AI: Tool or Employee?” AI Features and Use Cases for Business in 2023 by Intetics CEO and President

NAPLES, Fla., July 27, 2023 (GLOBE NEWSWIRE) — Boris Kontsevoi, CEO and President Intetics, a leading American technology company, shares popular AI business use cases in 2023.

AI is penetrating further into the business environment every year, forming a solid foundation for increased adoption. McKinsey finds that companies that are making greater investments in AI are seeing greater financial returns. As a result, more businesses are scaling up their investments to speed AI development.

Higher ROI and improved competitiveness, together with greater digital maturity, have boosted AI adoption. For example, according to IBM findings, 53% of IT professionals have accelerated their rollout of AI over the past two years, which is 10% more than in 2021, when the trend was fueled by the COVID-19 pandemic.

As a result of wider AI adoption, experts expect the global AI market size to grow rapidly, with some predicting a CAGR of 37% between 2023 and 2030.

There comes a dilemma: should one consider AI more like a tool to be employed by skilled users, or more like an employee who can perform various roles within a business. Boris Kontsevoi sees the following popular AI use cases in 2023:

1. Automation
According to McKinsey, robotic process automation (RPA), which allows businesses to optimize service operations, remains the most common application of AI. Improved scheduling, streamlined processes, and automated repetitive tasks are just some AI implementations commonly used to improve the employee and customer experience.

For example, AI can significantly reduce the workload in telecommunications service centers. If in the past a customer had to contact support to have their accrued roaming charges adjusted manually, this now can be delegated to a trained model. AI can detect roaming status, track usage and automatically apply the optimal roaming package to minimize the customer’s bill.

2. Text and Image Generation
AI is generating content at an increasing level of quality, which has led businesses to double the number of AI capabilities they use between 2018 and 2022. As of December 2022, businesses ranked natural-language text understanding as the third most common use case, and that was prior to the emergence of more advanced generative models like ChatGPT.

  • Graphical content generation: AI can create realistic images from textual descriptions, and even generate NFTs based on the work of famous artists. Examples include DALL-E 2 and Midjourney, which require textual explanations of what should be created and can adjust the image based on your edits.
  • Text content generation: Similarly, AI models based on GPT-3 can generate text content. One recent offering, ChatGPT, which received 1.8 billion visits in April 2023, can write text content regardless of topic and style. To get a text summary, article or even translation, it’s enough to type out a specific request and the conversational bot will quickly deliver the output.

Besides this, ChatGPT is trained to generate simple code. This tech does need to be updated as it’s only trained to use pre-2021 data. Nonetheless, it is already being embedded in Microsoft Word, Excel and Bing.

3. Virtual Help
AI has become an always-available virtual assistant that can serve as a customer support chatbot, a virtual therapist or simply a friend. ChatOwl, a company that plans to offer users virtual therapy, has just raised $1.1 million in funding. Several other companies are also developing AI friends or companions, like Replica and Chai Chat.

4. Decision Support

Businesses keep accelerating decision-making to become more resilient, and now AI can assist with that process. According to Gartner, demand/revenue forecasting, decision support and POC revenue forecasting are among the top five AI use cases in corporate finance in terms of business value and feasibility.

By leveraging large piles of data, AI and ML prediction algorithms identify trends and apply them to forecast possible future outcomes. They can also predict the impact of a decision taken when relying on hypothetical data for accurate, data-based decision-making.

Boris believes AI has already passed the stage of being useful tech that helps businesses stay competitive. With its recent advancements in data processing and content generation, it can be treated more like an employee and trusted to perform simple yet meaningful tasks.

Whether a company needs a junior developer like ChatGPT, an author or content manager like Neuraltext or Textio, a personal assistant to take notes like Fireflies or to convert text to voice like Murf, or a legal advisor like Legal Robot, it can now delegate at least some simple tasks to AI. This allows humans to address more important tasks.

But instead of deciding who to hire—AI or a human being—it’s best to look for both and recruit new talent with deep AI professional background. While experts emphasize a rising demand for such specialists and a talent shortage, the efforts are worth it: a business may benefit from both an experienced employee and AI innovations.

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About Intetics

Intetics Inc. is a leading American technology company providing custom software application development, distributed professional teams creation, software product quality assessment, and “all-things-digital” solutions built with SMAC, RPA, AI/ML, IoT, blockchain, and GIS/UAV/LBS technologies. Based on proprietary pioneering business models of Offshore Dedicated Team® and Remote In-Sourcing®, an advanced Technical Debt Reduction Platform (TETRA™) and measurable SLAs for software engineering, Intetics helps innovative organizations capitalize on global talent with our in-depth engineering expertise based on our Predictive Software Engineering framework. At Intetics, our outcomes do not just meet clients’ expectations, they have been exceeding them for a quarter of a century. Intetics is ISO 9001 (quality) and ISO 27001 (security) certified and a Microsoft Gold, Amazon, and UiPath Silver partner. The company’s innovation and growth achievements are reflected in winning prestigious titles and awards, including Inc5000, Software 500, CRN 100, American Business, Deloitte Fast 50, European IT Excellence, Best European BPO, Stevie People’s Choice, Clutch and ACQ5 Awards, IAOP Global Outsourcing 100 and Fortune Innovative 300 lists. You can find more information at https://intetics.com

CONTACT: Irina Dubovik, Digital Marketing Director Intetics, [email protected] +1 (239) 217-4907

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