Amazon Announces Prime Day 2026 Sale In India To Begin On July 4; Up To 10% Savings On SBI And Axis Bank Cards, And More

The Indian e-commerce platform – Amazon India will be commencing its much-awaited Prime Day sale in India from the 4th of July, and ahead of it, the deals, product launches, membership offers, payment benefits, and entertainment line-up have been officially revealed.
Check out more about these exciting offers below.
Amazon Prime Day India – 10th Edition Deals and Offers Revealed
As mentioned, the upcoming 10th edition of Prime Day in India will be live for 72 hours, starting from 12:00 AM on July 4 and continuing till 11:59 PM on July 6, exclusively for Prime members. To mark the 10th edition, Amazon is also offering a limited-period anniversary offer, under which the annual Prime membership will be available at INR 999, down from its usual price of INR 1,499. The Prime Shopping Edition plan will be available at INR 299 per year, while the Prime Lite plan will be offered at INR 599 per year. Existing Lite and Shopping Edition members will also be able to upgrade to full Prime ahead of the sale.
Speaking more about the sale, Prime members will get access to over 500 new product launches from more than 100 Indian and global brands including Samsung, OnePlus, iQOO, Redmi, HP, Asus, Boat, Lenovo, Lego, Chetak, Duroflex, Colgate, Continental Coffee, Mamy Poko, Himalaya, and more. Deals will also be available across outdoor, health, lifestyle, home entertainment, large appliances, fashion, travel, and home essentials categories, with brands such as Whoop, Cricut, Bosch, LG, Adidas, Allen Solly, American Tourister, Libas, Mokobara, Puma, Van Heusen, Agaro, Atomberg, Borosil, Crompton, Kohler, and Shark Ninja taking part in the sale.
Payment offers will include up to 10% savings on SBI and Axis Bank credit card and EMI transactions. Prime members using the Amazon Pay ICICI Bank credit card will also be able to avail 5% unlimited cashback. Amazon Pay Later users can also use the Pay in 3 option, offering interest-free EMIs on carts of ₹1,500 and above.
To note, travel offers will also be available during the sale and those ooking flights during the sales will get a 10% instant discount via MakeMyTrip, 10% cashback of up to ₹1,000, and 5% cashback through the Amazon Pay ICICI Bank credit card. Dicounts of up to 75% will be offered to those who book hotels, along with a flat INR 100 cashback on select properties, while bus bookings will be offered with up to 17% discount.
Finally, Prime Day deals will also be available on Alexa and Amazon devices. Customers will be able to ask Alexa on Echo smart speakers to add products to their shopping cart or track their orders. Echo smart speakers, smart displays, and Fire TV devices, including Echo Dot Max, Echo Studio, and Fire TV Stick HD, will be listed with up to 45% off during the sale.
Stay tuned for more updates.