PUBG New State: In November, the creators of PUBG will release a mobile sequel to the hit game
PUBG: New State will be the first major test of Krafton Inc.’s aim to turn PUBG into an intellectual property powerhouse encompassing many games and genres of entertainment. The smartphone game will be available in more than 200 countries and 17 languages, with more than 50 million pre-registrations, according to the business.
The future game, set in 2051, will have better graphics and a large new battle map that can accommodate up to 100 people. It will be available on iOS and Android, and the company has already performed a series of early tests with a small group of people, culminating in two days of final testing at the end of the month.
New State is the most significant launch since PUBG’s inception, and it’s considered critical to Krafton’s diversification strategy. The company’s stock had a bumpy start on public markets in August, plunging as much as 20% following its initial public offering, but it has since recovered and is currently trading at its IPO price. PUBG accounts for 97 percent of Krafton’s revenue.
During an online display, Kim Chang-Han, chief executive officer of Krafton, said, “PUBG: New State inherits the core of the PUBG IP and will have a competitiveness in and of itself on the worldwide market.” Kim previously discussed the company’s aspirations to develop the fantasy universe with animated series and web commerce.
According to a note prepared by Kim Dong-hee, an analyst at Meritz Securities Co., sales of the new game are likely to reach roughly 2.2 trillion won ($1.9 billion) in 2022. According to Kim, China’s regulatory crackdown on the games industry will have little influence on Krafton, and the new title will lessen the company’s dependency on the Chinese market even further.
By next year, Krafton wants to produce another PUBG-related game on consoles and PC, as well as a survival horror game in 2022 that will take place three centuries in the future and reflect the PUBG universe.
