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Baidu to invest $70 million in live streaming to counter Douyin

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Chinese tech mammoth Baidu will contribute US$70.3mil (RM305.86mil) into the live streaming segment, the organization stated, as it hopes to take on rivals Douyin, China’s form of Tiktok, and Kuaishou in that space.

The news comes as these three players jar for predominance in the midst of a progression of a blow for blow claims, and as Baidu on May 18 reported better-than-anticipated income for the March quarter, causing its US-recorded offers to rise 8% in expanded exchanging.

Baidu’s VP Shen Dou said a week ago that the organization’s new speculation will be spent on developing its livestreaming client base and drawing in excellent substance makers, as indicated by Chinese money related distribution Caixin. Baidu, most popular for working a Google-like web search tool, plans to help its short video tasks by sending traffic from the remainder of its biological system to makers’ substance.

It will add Haokan substance to its own web crawler results, and in the interim, plans to incorporate it with the short video stage run by iQiyi, a significant Baidu-supported Chinese gushing stage.

Baidu has truly put less accentuation on livestreaming, thus falls behind its rivals in the segment. It would like to compensate for some recent setbacks by utilizing information from its web search tool to all the more likely objective purchasers. Ping Xiaoli, head supervisor of Baidu App, said that ongoing changes to customer requests with regards to livestreaming gives them a fateful opening.

“Beforehand, buyers utilized livestreaming basically to watch others mess around and perform appears, yet since this year, we’ve progressively observed individuals use livestreaming for a great deal of different purposes, for example, learning,” he said in an online organization gathering a week ago. The part has seen a major lift as a result of the novel coronavirus, which has kept a great part of the nation bolted up inside since late January, moving diversion choices progressively on the web.

Baidu propelled its own short video stage in 2017 called Haokan, which offers a blend of client produced and expertly created content. Development has been moderate, be that as it may, and it presently trails hugely behind Bytedance’s Douyin and the Tencent-contributed Kuaishou. Haokan has around 30 million day by day dynamic clients, while Douyin claims 296 million and Kuaishou 214 million, Caixin reports.

Baidu’s speculation comes in the midst of various claims against Bytedance for “unjustifiable rivalry”. Reports said Monday that Kuaishou has documented a suit in Beijing against Douyin in light of the fact that looks for the previous application in a well known Chinese application store lead rather to a paid Douyin advertisement. In December, Baidu sued Bytedance’s Jinri Toutiao application, a news aggregator making progress in short structure video, for “meddling” with list items, pushing clients searching for Baidu short recordings to Bytedance-claimed stages.

On Monday, Baidu additionally gauge second-quarter income above desires, as China’s economy refocuses after coronavirus shutdowns.

“With the pandemic going under control in China, disconnected exercises are bouncing back and Baidu stands to profit by a restart of the Chinese economy,” said Robin Li, Baidu fellow benefactor and CEO, in an announcement. – Variety/Reuters


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