ASUS’ official statement denies any such claims or reports around shutting down of Zenfone division

ASUS has officially issued a statement in which it firmly denies any such claims made by the Taiwanese media outlet about the shutdown of the Zenfone series of smartphones. The report said that the recent Zenfone 10 could be the last model of the Zenfone series. ASUS denying such a report made the statement “We would like to address the rumor that ASUS Zenfone 10 will be the last generation of the series and the ASUS Zenfone product line will be shut down. This is not true”.

Further, it reads “We will continue our two main phone business product lines, the ROG Phone and the Zenfone. ASUS has a strong commitment to our smartphone business and customers. Please reference our Q2 earnings call for more information. Please stay tuned for our 2024 product lineups,”

As per the Q2 earning report of the company, the phones have seen growth from last year’s same quarter and the company is looking ahead to increase its phone business over the years. As of now, the phone business for ASUS is the lowest among all other products.

Earlier we saw reports arising around ASUS restructuring the company internally. The report also said that the company will cut the Zenfone block and will shift employees to the ROG phone team. Now the company has denied such claims and issued a statement thus making it clear that the Zenfone series won’t be stopped.




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