X (formerly known as Twitter) now reallocating impressions from identified stolen posts entirely to the original creator

Various large accounts on the X platform (formerly known as Twitter) were recently detected to systematically reupload content from small creators to exploit the revenue-sharing program without proper attribution. This resulted in a loss for the original creators, while others got the benefit from the content they just reposted.

Addressing this issue, Head of Product at X, Nikita Bier, announced that the company is now identifying such posts through improved detection models and allocating the impressions entirely to the original creator.

Users who have insightful commentary about a post are advised to use the Share Video or Quote feature to ensure their posts are properly attributed. In the comment section, it is explained that commentary is encouraged and will get a portion of impressions. However, original posts will always get the bulk of the allocation.

One user in the comment section also raised an issue that the post video feature only has a maximum of 280 characters, and then the video turns into a link. To this, Bier replied that they will fix that bug soon.

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