On 2nd July 2025, Snapchat officially announced that its community in India has surpassed over 250 million monthly active users (MAU), marking a significant milestone. In May 2023, the company reported about 200 million MAUs in India, and now this new figure makes India a leading global growth market for the platform.
In the official post, the company has revealed that 90% of daily users are aged 13-34. India is Snap’s second-largest AR developer market globally. Lens usage in India exceeds 80 billion plays monthly, with nearly 80% of Indian Snapchatters interacting with Lenses daily, while over 85% of Snapchatters in India use Lenses during festivals, enhancing celebrations.
The company has expressed its gratitude towards Indian users and has mentioned that this growth highlights Snapchat’s strong connection with young users nationwide. It is also revealed that Snap’s vision in India is to build a sustainable business by growing and nurturing its community, strengthening trust with advertisers by delivering business value, supporting vibrant storytelling via Spotlight and Stories, and fostering a thriving AR developer ecosystem.
Snapchat has become increasingly famous among users, where they try out new filters and share stories and the craze of maintaining streaks has also rapidly increased among users, and some users are even ready to pay to restore their snap streaks.
