Amazon India Brings AI-Powered Seller Assistant to Help Sellers Manage Listings, Inventory, and Global Sales

The online e-commerce giant – Amazon India has now launched its AI-powered Seller Assistant ahead of Prime Day 2026 for sellers in the country. With its capabilities, sellers will be able to manage listings, inventory, business insights, and global expansion using simple English or Hinglish conversations.

Check out more about it below.

Amazon India Seller Assistant – Launched Ahead of Prime Day 2026

This new Seller Assistant by Amazon has been made available to every seller at no additional cost in English and Hinglish available 24×7. It offers sellers a quick way to manage their store using simple conversational prompts in plain language.

Built on Amazon Bedrock, this tool is powered by Amazon Nova foundation models and Anthropic Claude. With this it can provide personalised guidance, answer selling-related questions, surface business insights, and help sellers navigate everyday business decisions. Addiitonally, Amazon India is aiming to make enterprise-grade intelligence accessible to lakhs of MSMEs across the country.

The newly launched AI -Powered seller assistant will not only help sellers get started on Amazon but will also help in creating the product title, filling in product details, choosing the right category, showing the applicable fees, inventory by tracking stock levels, suggesting when to reorder, and flagging products that are not moving well. For this sellers will simply have to upload a product image, paste a URL, or type a description. As per what the company claims, the tool can pre-fill up to 70% of the listing work, helping sellers complete tasks that earlier took hours in just a few minutes.

Apart from this, sellers looking to sell globally will also be able to use the Seller Assistant to identify products that may have demand in international markets. It will also help them with compliance paperwork and track the launch process step-by-step.

To get started, sellers can simply log in to Seller Central, open Seller Assistant, and ask their query in plain language. The tool is already live for every seller.

In related news, Amazon India is also running Seller Connects, which are free workshops being conducted across 20+ cities to help sellers learn these tools ahead of Prime Day 2026. Over 5,000 sellers have already attended these workshops.

Stay tuned for more updates.