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Vodafone Idea partners with Meta to launch Silent Mobile Verification (SMV) capabilities for Vi users across WhatsApp, Facebook and Instagram

To make sign-up, login, authentication, and account recovery faster, safer, and more seamless for Vi users, Vodafone Idea partnered with Meta to launch Silent Mobile Verification (SMV) capabilities across Meta platforms: WhatsApp, Facebook, and Instagram.

What is SMV?

SMV is a secure, network-based authentication technology that verifies a user’s mobile number in the background without requiring manual entry of verification credentials, switching between apps or waiting for verification messages.

When a Vi user accesses WhatsApp, Facebook and Instagram on the Vi mobile network, the verification request is validated through the telecom network itself, delivering a faster and frictionless experience.

According to the company, Vi users may experience SMV-supported journeys across scenarios such as new user registration, mobile number verification, login and re-login, account recovery, and authentication during security checks. This translates into faster onboarding, fewer manual steps, and enhanced protection against phishing and digital identity risks.

Commenting on the launch, Abhijit Kishore, CEO, Vodafone Idea Limited, said: “Telecom networks are increasingly playing an important role in enabling safer digital experiences. With millions of consumers relying on Vi’s secure telecom network every day, we can build these experiences on a scale. Through our partnership with Meta, we are enabling SMV capabilities that enhance cyber safety and reduce fraud risks, while creating seamless authentication experiences for users across some of the country’s most widely used digital platforms.”

Arun Srinivas, Managing Director and Country Head, Meta in India, said, “Bringing Network-based authentication is a critical step forward in making verification simpler, seamless and more secure for users across our platforms. We’re pleased to work with Vi to bring this capability to their subscribers using WhatsApp, Facebook and Instagram.”

Over time, Vi plans to further expand such capabilities across additional applications, ecosystem partners and advanced trust-based use cases, including enhanced authentication, fraud prevention and intelligent risk-based verification solutions.

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