Google Introduces Offerwall for Publishers to Boost Their Revenue Lost to AI
The arrival of AI tools and features have already made people rely on them more than searching online and researching themselves to find answers or to know about something. Online publishers have already lost many readers and the traffic on their contents seems to be dropping at a very large scale. At a point where publishers are losing their readership, Google is introducing Offerwall as an alternative solution to help them boost their revenue.
Read more about it below.
Offerwall Introduced by Google to Help Publishers
As mentioned, the Offerwall is an alternative solution that is aimed to help publishers in boosting their revenue as most of the other options available to them like advertisements are very much dependent on traffic and readership. With Offerwall, readers are provided multiple options within the site to let them access contents. These options include micro payments, watching ads, taking surveys, and many more. In addition to these, the publishers can themselves add their own options too. Following the testing process with 1,000 publishers, this new Offerwall feature of Google is currently made available on the Ad Manager – free of cost.
Speaking more, the Offerwall feature also makes use of AI to determine when to display it, so that users could find an interest and eventually they may engage with it – thereby contributing in revenue increase. Moreover, publishers are also offered the capability to configure Offerwall and add their own introductory text as well as logo. Choices can also be customized thereafter. Watching short ads and clicking on interesting topics are two of the choices available.
While most of the options available on Offerwall have been previously used and tried by publishers in different ways, a Google study claims that an Indian company (~ Sakal Media Group) saw a 20% revenue boost after using Offerwall. Also, 9% revenue boost was noted during the testing process as per what has been reported, whereas Google’s Ad Manager customers were able to acquire 5% to 15% revenue boost. Metrics associated with Offerwall – such as the estimated revenue, number of messages, page views, and successful engagements can all be accessed in the Ad Manager reports too.
