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Xiaomi’s marketing strategy of using fake camera samples revealed: What’s the truth behind it?

Xiaomi’s marketing strategy of using fake camera samples revealed: What’s the truth behind it?

Whenever a consumer buys a smartphone mostly the first priority nowadays to prefer is the camera and picture quality. Even the smartphone brands are fully aware about this preference of consumers as they try every time to introduce new camera features and improved image quality to attract buyers. Among all the brands, Xiaomi has been one that has been at the top in the country as the company launches mid-range devices, flagship smartphones with great camera specifications and features.

But recently a twitter user @chunvn8888 revealed the marketing strategy of using fake image samples by Xiaomi which has raised questions in the mind of many users and Xiaomi fans.

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According to the tipster someone from Xiaomi’s marketing team revealed that all the camera samples often provided by Xiaomi are mostly taken by professional cameras then the company uses photoshop to decrease the image quality a bit and add watermarks of their smartphones.

Well we don’t know whether this is the truth or not as there have been many times that fake news or false information has been spread about a known brand. Though we have tried to reach out to Xiaomi regarding this tweet but no reply was received by them at the time of writing this article.

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Estuti Bajpai

Journalism student currently pursuing Masters in mass communication and Journalism from Chandigarh University. Well versed in public communication. Looking for an opportunity in the field of journalism to gain knowledge and use my journalism skills efficiently.

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