YouTube has removed one of Felix Arvid Ulf Kjellberg AKA PewDiePie’s recent videos; a diss track aimed at popular children’s channel Cocomelon as it violates guidelines around cyberbullying and child safety.
In the now-deleted video, the Swedish Youtuber attacks Cocomelon’s content and pulls off jokes at kids who are the target audience of Cocomelon’s videos. In the video, PweDie Pie uses abusive language and phrases like “your audience are just a bunch of virgins,”. This violates YouTube’s guidelines for using offensive or vulgar language in videos that include children. Toward the end of the video, to mock Cocomelon; the youtube gives away plastic weapons to kids, who use them to attack a melon.
YouTube decided to remove the video from its platform as it contained imagery that was inappropriate for children despite the narrative it set which was “looking like it was made for kids” and for creating content that “harms the YouTube community by persistently inciting hostility between creators for financial gain,”
Over the past few years, YouTube’s policies around kids content have tightened.
