Yesterday it was reported that Snap has acquired Saturn, which is a calendar app for high school and college students. It is revealed that as part of the acquisition, close to 30 of Saturn’s full-time employees will be joining Snap. However, the financial terms of the deal are not disclosed by the companies.
Saturn app comes with a Snapchat-like design that allows teens to easily share and compare their schedules with friends. It also supports features specific to many high school students’ routines like block schedules, rotation calendars and extracurricular activities.
Saturn will continue to operate as a standalone app, but it is revealed that Snap will bring Saturn’s calendaring expertise into Snapchat in innovative ways. As per Snap, 80% of U.S high schools have support for Saturn, while the app has built its success by turning scheduling into a more engaging and dynamic experience. Now, with this acquisition, Snap and Saturn are aiming to work together to foster more real-world connections.
It would be fun to see what calendar-focused features will be introduced in Snapchat while this merger is expected to cater to the attention of the younger generation.
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