OpenAI and Shopify Could Soon be Announcing Their Partnership: In-Chat Shopping Strings Spotted on ChatGPT

Microsoft this month (in April 2025) unveiled its Copilot Merchant Program, while Perplexity introduced its ‘Buy With Pro’ function last year (in November 2024) and opened the brand’s own merchant API. Amidst this rising competition, OpenAI is seemingly working with Shopify and the two brands could be announcing a partnership soon.

Read more about the update below.

OpenAI x Shopify Partnership?

According to the new strings of codes that have been found on ChatGPT’s public web bundle, additions like “buy_now”, price and shipping fields, product-offer ratings, and “shopify_checkout_url” can be spotted. This has pointed out that OpenAI is probably integrating a purchase flow onto ChatGPT, and this is likely to be out of a formal partnership with the e-commerce brand – Shopify, and not simply a generic affiliate link.

Speaking more, based on the available details, if this integration happens, ChatGPT users will be able to complete all purchase-related process via the same platform itself, without having to jump into an external website. Thus, this will make ChatGPT a shopping tool as well, and Shopify’s merchant database would be accessible to ChatGPT users instantly. To add, ChatGPT’s shopping feature is placed beside the recently added weather and market data system modules, indicating that the shopping tool will be placed inside the answer panel itself.

Also, the new strings are already live in OpenAI’s production assets, meaning that this feature is set to roll-out very soon to users. To note, in its Operator research agent, the brand has been testing e-commerce actions, and booking travel means and ordering groceries are features available currently for Pro users.

Stay tuned for more updates.